Fahad HOct 27, 20171 min readEverything you need to know about the IAB ads.txt initiativeBut, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
Fahad HOct 27, 20171 min readEverything you need to know about the IAB ads.txt initiativeBut, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
Fahad HOct 27, 20171 min readAmex and Acxiom create a prediction engine based on purchase dataAmerican Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Fahad HOct 27, 20171 min readAmex and Acxiom create a prediction engine based on purchase dataAmerican Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Fahad HOct 27, 20171 min readProtagonist adds action tools to its narrative analytics for brandsIn April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...
Fahad HOct 27, 20171 min readProtagonist adds action tools to its narrative analytics for brandsIn April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...
Fahad HOct 27, 20171 min readInfutor launches a propensity marketplace of consumers interested in buying carsFounded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
Fahad HOct 27, 20171 min readInfutor launches a propensity marketplace of consumers interested in buying carsFounded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
Fahad HOct 26, 20171 min readB2B developer marketing? It’s complicated.how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to...
Fahad HOct 26, 20171 min readB2B developer marketing? It’s complicated.how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to...
Fahad HOct 26, 20171 min readSegment launches Personas to capture its ecosystem data into customer profilesSegment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
Fahad HOct 26, 20171 min readSegment launches Personas to capture its ecosystem data into customer profilesSegment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
Fahad HOct 25, 20171 min readDon’t creep me out! Here’s how to get personalization right in programmaticBut not always amazing. There’s a fine line between relevant and creepy, and if you cross to the bad side, it can be catastrophic for...
Fahad HOct 25, 20171 min readDon’t creep me out! Here’s how to get personalization right in programmaticBut not always amazing. There’s a fine line between relevant and creepy, and if you cross to the bad side, it can be catastrophic for...
Fahad HOct 25, 20171 min readPersado now generates emotionally-targeted marketing messages for individualsPersado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
Fahad HOct 25, 20171 min readPersado now generates emotionally-targeted marketing messages for individualsPersado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
Fahad HOct 24, 20171 min readIs your martech stack keeping pace with changing customer behavior?In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a...
Fahad HOct 24, 20171 min readIs your martech stack keeping pace with changing customer behavior?In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a...
Fahad HOct 24, 20171 min readSkimping on deliverability spend? You’re hurting your email programdeliverability. Failure to invest adequately in the required technology and services can have a detrimental impact on your results. Let’s...
Fahad HOct 24, 20171 min readSkimping on deliverability spend? You’re hurting your email programdeliverability. Failure to invest adequately in the required technology and services can have a detrimental impact on your results. Let’s...
