Everything you need to know about the IAB ads.txt initiative
But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
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Everything you need to know about the IAB ads.txt initiative
But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...
Amex and Acxiom create a prediction engine based on purchase data
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Amex and Acxiom create a prediction engine based on purchase data
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...
Protagonist adds action tools to its narrative analytics for brands
In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...
Protagonist adds action tools to its narrative analytics for brands
In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...
Infutor launches a propensity marketplace of consumers interested in buying cars
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
Infutor launches a propensity marketplace of consumers interested in buying cars
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...
B2B developer marketing? It’s complicated.
how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to...
B2B developer marketing? It’s complicated.
how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to...
Segment launches Personas to capture its ecosystem data into customer profiles
Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
Segment launches Personas to capture its ecosystem data into customer profiles
Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...
Don’t creep me out! Here’s how to get personalization right in programmatic
But not always amazing. There’s a fine line between relevant and creepy, and if you cross to the bad side, it can be catastrophic for...
Don’t creep me out! Here’s how to get personalization right in programmatic
But not always amazing. There’s a fine line between relevant and creepy, and if you cross to the bad side, it can be catastrophic for...
Persado now generates emotionally-targeted marketing messages for individuals
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
Persado now generates emotionally-targeted marketing messages for individuals
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
Is your martech stack keeping pace with changing customer behavior?
In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a...
Is your martech stack keeping pace with changing customer behavior?
In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a...
Skimping on deliverability spend? You’re hurting your email program
deliverability. Failure to invest adequately in the required technology and services can have a detrimental impact on your results. Let’s...
Skimping on deliverability spend? You’re hurting your email program
deliverability. Failure to invest adequately in the required technology and services can have a detrimental impact on your results. Let’s...
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