Fahad HNov 8, 20171 min readThe subtle ways advertisers target audiences — and why they shouldn’tTargeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...
Fahad HNov 8, 20171 min readThe subtle ways advertisers target audiences — and why they shouldn’tTargeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...
Fahad HNov 8, 20171 min readyouXtools launches a user testing platform with AI-powered visual analyticsFrom youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Fahad HNov 8, 20171 min readyouXtools launches a user testing platform with AI-powered visual analyticsFrom youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Fahad HNov 8, 20171 min readNorthwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
Fahad HNov 8, 20171 min readNorthwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
Fahad HNov 7, 20171 min readSalesforce unveils ‘my’ versions of its AI-based platform toolsSalesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the...
Fahad HNov 7, 20171 min readSalesforce unveils ‘my’ versions of its AI-based platform toolsSalesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the...
Fahad HNov 6, 20171 min readSmartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Fahad HNov 6, 20171 min readSmartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Fahad HNov 3, 20171 min readMarketing AI: It’s time for trust and transparencyMarketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...
Fahad HNov 3, 20171 min readMarketing AI: It’s time for trust and transparencyMarketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...
Fahad HNov 3, 20171 min readA new report finds that retailers have room for improvement in email effectivenessFrom the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
Fahad HNov 3, 20171 min readA new report finds that retailers have room for improvement in email effectivenessFrom the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
Fahad HNov 3, 20171 min readA startup called June20 puts iPads on rails to bring online into physical storesRetailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of...
Fahad HNov 3, 20171 min readA startup called June20 puts iPads on rails to bring online into physical storesRetailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of...
Fahad HNov 3, 20171 min readFacebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdownNeither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...
Fahad HNov 3, 20171 min readFacebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdownNeither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...
Fahad HNov 2, 20171 min readLessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based apprDun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
Fahad HNov 2, 20171 min readLessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based apprDun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
