The subtle ways advertisers target audiences — and why they shouldn’t
Targeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...
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The subtle ways advertisers target audiences — and why they shouldn’t
Targeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...
youXtools launches a user testing platform with AI-powered visual analytics
From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
youXtools launches a user testing platform with AI-powered visual analytics
From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present...
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
Salesforce unveils ‘my’ versions of its AI-based platform tools
Salesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the...
Salesforce unveils ‘my’ versions of its AI-based platform tools
Salesforce is looking to make its platform more customizable with the announcements of new tools — each with a “my” prefix — in the...
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Marketing AI: It’s time for trust and transparency
Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...
Marketing AI: It’s time for trust and transparency
Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...
A new report finds that retailers have room for improvement in email effectiveness
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
A new report finds that retailers have room for improvement in email effectiveness
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
A startup called June20 puts iPads on rails to bring online into physical stores
Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of...
A startup called June20 puts iPads on rails to bring online into physical stores
Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of...
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based appr
Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based appr
Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...
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