It’s an objectively scary time for brick-and-mortar retailers. This disruption is the acceleration of a shift years in the making, as...

It’s an objectively scary time for brick-and-mortar retailers. This disruption is the acceleration of a shift years in the making, as...

It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many...

It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many...

As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors —...

As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors —...

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked...

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked...

I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to...

I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to...

But at the core of marketing are audiences, segments and people. And the better you know your audience, the better you can tailor your...

But at the core of marketing are audiences, segments and people. And the better you know your audience, the better you can tailor your...

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...

Jennifer Cue’s path the CEO role at Jones Soda reads like a best-selling memoir. She began with the craft soda brand in 1990 as a board...

Jennifer Cue’s path the CEO role at Jones Soda reads like a best-selling memoir. She began with the craft soda brand in 1990 as a board...

Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and...

Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and...