Why marketers need to help manage digital transformations
From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...
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Why marketers need to help manage digital transformations
From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...
Eyelevel.ai launches contextual ad platform for chatbots
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of...
Eyelevel.ai launches contextual ad platform for chatbots
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Singular can now track ROI across channels, with deterministic attribution
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...
Singular can now track ROI across channels, with deterministic attribution
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...
Report: Apple buys voice tech platform PullString
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
Report: Apple buys voice tech platform PullString
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...
Google won’t block ad blockers after all
Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of...
Google won’t block ad blockers after all
Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of...
Kochava launches deterministic attribution for mobile web
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen...
Kochava launches deterministic attribution for mobile web
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen...
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...
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