From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...

From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones...

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of...

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of...

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...

Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...

Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...

The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...

The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of...

Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of...

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen...

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen...

Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...

Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...