General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...

General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...

As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...

As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...

Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...

Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...

Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...

Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...

When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...

When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...

With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...

With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...

Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...

The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...

As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...

As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...

Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good...

Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good...