Will GDPR and blockchain live up to their hype in 2018?
General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...
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Will GDPR and blockchain live up to their hype in 2018?
General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
Adobe Campaign to roll out enhanced email functionality
Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...
Adobe Campaign to roll out enhanced email functionality
Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...
IAB releases its newest Podcast Measurement Guidelines
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...
IAB releases its newest Podcast Measurement Guidelines
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...
Equifax and beyond: How data breaches shaped 2017
With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...
Equifax and beyond: How data breaches shaped 2017
With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more...
How Snapchat can win back the influencers it has lost to Instagram
Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...
How Snapchat can win back the influencers it has lost to Instagram
Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...
Practical advice for planning a CRM marketing stack upgrade
The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...
Practical advice for planning a CRM marketing stack upgrade
The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...
Lotame’s prep for GDPR highlights big changes in data management
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...
Lotame’s prep for GDPR highlights big changes in data management
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the...
How authentication can be a compelling branding asset
Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good...
How authentication can be a compelling branding asset
Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good...
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