Fahad HJan 17, 20181 min readContentSquare adds AI to become a ‘fully automated’ provider of experience insightsContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...
Fahad HJan 17, 20181 min readContentSquare adds AI to become a ‘fully automated’ provider of experience insightsContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...
Fahad HJan 17, 20182 min readFreckle CEO: Every single online KPI goes away with better (offline) attributionIt goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Fahad HJan 17, 20182 min readFreckle CEO: Every single online KPI goes away with better (offline) attributionIt goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Fahad HJan 16, 20181 min readStop competing against yourself for your own customersBesides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
Fahad HJan 16, 20181 min readStop competing against yourself for your own customersBesides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
Fahad HJan 16, 20181 min read‘Marketing doesn’t drive revenue, sales does’ (and other myths)As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
Fahad HJan 16, 20181 min read‘Marketing doesn’t drive revenue, sales does’ (and other myths)As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
Fahad HJan 16, 20181 min readSalesforce Commerce Cloud integrates with Instagram, adds other enhancementsAt the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud...
Fahad HJan 16, 20181 min readSalesforce Commerce Cloud integrates with Instagram, adds other enhancementsAt the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud...
Fahad HJan 16, 20181 min readIAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
Fahad HJan 16, 20181 min readIAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
Fahad HJan 15, 20181 min readAutomated, multichannel display advertising for small businesses finally coming to fruitionRoughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...
Fahad HJan 15, 20181 min readAutomated, multichannel display advertising for small businesses finally coming to fruitionRoughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...
Fahad HJan 12, 20181 min read‘Consent is unworkable’ for programmatic ads in the era of GDPRConsent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...
Fahad HJan 12, 20181 min read‘Consent is unworkable’ for programmatic ads in the era of GDPRConsent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...
Fahad HJan 12, 20181 min readCan autonomous stores catch on?Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese...
Fahad HJan 12, 20181 min readCan autonomous stores catch on?Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese...
Fahad HJan 11, 20181 min readNew report: The Internet of Things and blockchain tech are made for each otherA new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...
Fahad HJan 11, 20181 min readNew report: The Internet of Things and blockchain tech are made for each otherA new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...
