ContentSquare adds AI to become a ‘fully automated’ provider of experience insights
ContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...
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ContentSquare adds AI to become a ‘fully automated’ provider of experience insights
ContentSquare makes its living by recording what users do on a website and then distilling it into insights, for such clients as Walmart,...
Freckle CEO: Every single online KPI goes away with better (offline) attribution
It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Freckle CEO: Every single online KPI goes away with better (offline) attribution
It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Stop competing against yourself for your own customers
Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
Stop competing against yourself for your own customers
Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to...
‘Marketing doesn’t drive revenue, sales does’ (and other myths)
As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
‘Marketing doesn’t drive revenue, sales does’ (and other myths)
As I should hope we all know, no department can operate independently and effectively drive revenue, at least not in any sustainable way....
Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud...
Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud...
IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...
Automated, multichannel display advertising for small businesses finally coming to fruition
Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...
Automated, multichannel display advertising for small businesses finally coming to fruition
Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small...
‘Consent is unworkable’ for programmatic ads in the era of GDPR
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...
‘Consent is unworkable’ for programmatic ads in the era of GDPR
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the...
Can autonomous stores catch on?
Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese...
Can autonomous stores catch on?
Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese...
New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...
New report: The Internet of Things and blockchain tech are made for each other
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...
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