Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...
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Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...
Cisco study: Data privacy issues can delay sales
Data privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
Cisco study: Data privacy issues can delay sales
Data privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
New Adform study: Ads.txt is reaching ‘universal pickup’
It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...
New Adform study: Ads.txt is reaching ‘universal pickup’
It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...
Helpshift adds a GDPR compliance tool
Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Helpshift adds a GDPR compliance tool
Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
Publishers turn to ads, search following Facebook’s News Feed change
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
5 email marketing trends to watch in 2018
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
5 email marketing trends to watch in 2018
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Urban Airship adds predictive engagement, email & SMS
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that...
Urban Airship adds predictive engagement, email & SMS
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that...
Marketing operations 2.0: Defining the new organizational structure
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Marketing operations 2.0: Defining the new organizational structure
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
A new era of personalization: The hyperconnected customer experience
The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
A new era of personalization: The hyperconnected customer experience
The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
How companies are using chatbots for marketing: Use cases and inspiration
As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
How companies are using chatbots for marketing: Use cases and inspiration
As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
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