Fahad HJan 30, 20181 min readAd tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targetingHaving analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...
Fahad HJan 30, 20181 min readAd tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targetingHaving analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...
Fahad HJan 30, 20181 min readCisco study: Data privacy issues can delay salesData privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
Fahad HJan 30, 20181 min readCisco study: Data privacy issues can delay salesData privacy issues are not just a problem for compliance with the upcoming General Data Protection Regulation (GDPR). Concerns about...
Fahad HJan 29, 20181 min readNew Adform study: Ads.txt is reaching ‘universal pickup’It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...
Fahad HJan 29, 20181 min readNew Adform study: Ads.txt is reaching ‘universal pickup’It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...
Fahad HJan 29, 20181 min readHelpshift adds a GDPR compliance toolCompliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Fahad HJan 29, 20181 min readHelpshift adds a GDPR compliance toolCompliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations....
Fahad HJan 29, 20181 min readPublishers turn to ads, search following Facebook’s News Feed changeChris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
Fahad HJan 29, 20181 min readPublishers turn to ads, search following Facebook’s News Feed changeChris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...
Fahad HJan 26, 20181 min read5 email marketing trends to watch in 2018The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Fahad HJan 26, 20181 min read5 email marketing trends to watch in 2018The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...
Fahad HJan 26, 20181 min readUrban Airship adds predictive engagement, email & SMSUrban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that...
Fahad HJan 26, 20181 min readUrban Airship adds predictive engagement, email & SMSUrban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that...
Fahad HJan 25, 20181 min readMarketing operations 2.0: Defining the new organizational structure“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Fahad HJan 25, 20181 min readMarketing operations 2.0: Defining the new organizational structure“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to...
Fahad HJan 24, 20181 min readA new era of personalization: The hyperconnected customer experienceThe growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
Fahad HJan 24, 20181 min readA new era of personalization: The hyperconnected customer experienceThe growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...
Fahad HJan 23, 20181 min readHow companies are using chatbots for marketing: Use cases and inspirationAs Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
Fahad HJan 23, 20181 min readHow companies are using chatbots for marketing: Use cases and inspirationAs Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the...
