Fahad HMar 14, 20181 min readEvident Proof launches blockchain-based service for ‘immutable proof chains’For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
Fahad HMar 14, 20181 min readEvident Proof launches blockchain-based service for ‘immutable proof chains’For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
Fahad HMar 13, 20181 min readMarTech Landscape: What is XR?Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used...
Fahad HMar 13, 20181 min readMarTech Landscape: What is XR?Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used...
Fahad HMar 12, 20181 min read1plusX adds search-like keyword targeting to its DMPThe first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
Fahad HMar 12, 20181 min read1plusX adds search-like keyword targeting to its DMPThe first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
Fahad HMar 12, 20181 min readAd fraud allegations continue to besiege Newsweek Media GroupAppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
Fahad HMar 12, 20181 min readAd fraud allegations continue to besiege Newsweek Media GroupAppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
Fahad HMar 9, 20181 min readWhat’s the real strategy behind Amazon’s acquisition of Ring?Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant...
Fahad HMar 9, 20181 min readWhat’s the real strategy behind Amazon’s acquisition of Ring?Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant...
Fahad HMar 9, 20181 min readTVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLinkAt the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
Fahad HMar 9, 20181 min readTVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLinkAt the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
Fahad HMar 9, 20181 min readIAB Europe unveils its GDPR Transparency & Consent FrameworkIf you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
Fahad HMar 9, 20181 min readIAB Europe unveils its GDPR Transparency & Consent FrameworkIf you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
Fahad HMar 9, 20181 min readAccelerating your AI journey — 5 steps to get CMOs startedAs the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...
Fahad HMar 9, 20181 min readAccelerating your AI journey — 5 steps to get CMOs startedAs the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...
Fahad HMar 8, 20181 min readSwift shifts in marketing spend aren’t enough to stem the Amazonian tideAccording to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...
Fahad HMar 8, 20181 min readSwift shifts in marketing spend aren’t enough to stem the Amazonian tideAccording to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...
Fahad HMar 8, 20181 min readSourceMedia moves into dynamic native adsSourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
Fahad HMar 8, 20181 min readSourceMedia moves into dynamic native adsSourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
