Evident Proof launches blockchain-based service for ‘immutable proof chains’
For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
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Evident Proof launches blockchain-based service for ‘immutable proof chains’
For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling...
MarTech Landscape: What is XR?
Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used...
MarTech Landscape: What is XR?
Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used...
1plusX adds search-like keyword targeting to its DMP
The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
1plusX adds search-like keyword targeting to its DMP
The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European...
Ad fraud allegations continue to besiege Newsweek Media Group
AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
Ad fraud allegations continue to besiege Newsweek Media Group
AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
What’s the real strategy behind Amazon’s acquisition of Ring?
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant...
What’s the real strategy behind Amazon’s acquisition of Ring?
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant...
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....
IAB Europe unveils its GDPR Transparency & Consent Framework
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
IAB Europe unveils its GDPR Transparency & Consent Framework
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation...
Accelerating your AI journey — 5 steps to get CMOs started
As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...
Accelerating your AI journey — 5 steps to get CMOs started
As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...
SourceMedia moves into dynamic native ads
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
SourceMedia moves into dynamic native ads
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the...
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