Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
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Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
Quantcast, Smaato release tools in support of the IAB Framework for GDPR
With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Quantcast, Smaato release tools in support of the IAB Framework for GDPR
With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
The story of data, Part 2: Where are we now?
Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
The story of data, Part 2: Where are we now?
Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Influ2 launches what it calls the first person-based marketing B2B ad platform
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Influ2 launches what it calls the first person-based marketing B2B ad platform
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
Shoppables are just getting started
Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new...
Shoppables are just getting started
Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...
IAB Tech Lab launches aggregation service for ads.txt
A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
IAB Tech Lab launches aggregation service for ads.txt
A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Google issues updated GDPR guidance to publishers on how to gain consent from users
CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
Google issues updated GDPR guidance to publishers on how to gain consent from users
CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
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