Fahad HMay 17, 20183 min readQuestions remain about GDPR enforcement in the US as the compliance deadline inches closerIf you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
Fahad HMay 17, 20183 min readQuestions remain about GDPR enforcement in the US as the compliance deadline inches closerIf you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...
Fahad HMay 16, 20181 min readQuantcast, Smaato release tools in support of the IAB Framework for GDPRWith GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Fahad HMay 16, 20181 min readQuantcast, Smaato release tools in support of the IAB Framework for GDPRWith GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 16, 20181 min readInflu2 launches what it calls the first person-based marketing B2B ad platform“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Fahad HMay 16, 20181 min readInflu2 launches what it calls the first person-based marketing B2B ad platform“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Fahad HMay 16, 20182 min readUnlocking higher marketing ROI with unified measurement: A step-by-step approachMarketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Fahad HMay 16, 20182 min readUnlocking higher marketing ROI with unified measurement: A step-by-step approachMarketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Fahad HMay 15, 20181 min readFirst Forrester forecast for marketing automation finds it is still ‘early innings’ for adoptionIn the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
Fahad HMay 15, 20181 min readFirst Forrester forecast for marketing automation finds it is still ‘early innings’ for adoptionIn the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
Fahad HMay 14, 20181 min readShoppables are just getting startedShoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new...
Fahad HMay 14, 20181 min readShoppables are just getting startedShoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new...
Fahad HMay 14, 20181 min readLithium will ‘sunset’ its Klout service on the day GDPR launchesIn 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...
Fahad HMay 14, 20181 min readLithium will ‘sunset’ its Klout service on the day GDPR launchesIn 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...
Fahad HMay 14, 20181 min readIAB Tech Lab launches aggregation service for ads.txtA year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Fahad HMay 14, 20181 min readIAB Tech Lab launches aggregation service for ads.txtA year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Fahad HMay 14, 20181 min readGoogle issues updated GDPR guidance to publishers on how to gain consent from usersCookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
Fahad HMay 14, 20181 min readGoogle issues updated GDPR guidance to publishers on how to gain consent from usersCookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
