NYIAX partners for the first outside instance of its patent-pending asset exchange
Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...
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NYIAX partners for the first outside instance of its patent-pending asset exchange
Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...
LiveRamp brings its search targeting to Bing Ads
Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...
LiveRamp brings its search targeting to Bing Ads
Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...
Security breaches, no longer aberrations, need their own customer journeys
If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to...
Security breaches, no longer aberrations, need their own customer journeys
If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
A new report bursts the blockchain bubble
A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...
A new report bursts the blockchain bubble
A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...
Moltin launches first web-based self-checkout at apparel retailer Stance
Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use...
Moltin launches first web-based self-checkout at apparel retailer Stance
Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
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