Fahad HJun 15, 20181 min readNYIAX partners for the first outside instance of its patent-pending asset exchangeLast year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...
Fahad HJun 15, 20181 min readNYIAX partners for the first outside instance of its patent-pending asset exchangeLast year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...
Fahad HJun 15, 20181 min readLiveRamp brings its search targeting to Bing AdsAlmost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...
Fahad HJun 15, 20181 min readLiveRamp brings its search targeting to Bing AdsAlmost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...
Fahad HJun 14, 20181 min readSalesforce adds Interaction Studio, integration with Google Analytics 360Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...
Fahad HJun 14, 20181 min readSalesforce adds Interaction Studio, integration with Google Analytics 360Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...
Fahad HJun 13, 20181 min readSecurity breaches, no longer aberrations, need their own customer journeysIf you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to...
Fahad HJun 13, 20181 min readSecurity breaches, no longer aberrations, need their own customer journeysIf you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to...
Fahad HJun 13, 20181 min readIAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Fahad HJun 13, 20181 min readIAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Fahad HJun 13, 20181 min readReport: Google and Facebook top advertisers’ list of fears that could impact their businesses The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
Fahad HJun 13, 20181 min readReport: Google and Facebook top advertisers’ list of fears that could impact their businesses The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
Fahad HJun 12, 20181 min readA new report bursts the blockchain bubbleA new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...
Fahad HJun 12, 20181 min readA new report bursts the blockchain bubbleA new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...
Fahad HJun 11, 20181 min readMoltin launches first web-based self-checkout at apparel retailer StanceSelf-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use...
Fahad HJun 11, 20181 min readMoltin launches first web-based self-checkout at apparel retailer StanceSelf-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 8, 20181 min readIAB Tech Lab unveils a proposed Ads.txt for mobile appsLast year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
Fahad HJun 8, 20181 min readIAB Tech Lab unveils a proposed Ads.txt for mobile appsLast year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
