Salesforce adds more intelligence with Datorama purchase
Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...
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Salesforce adds more intelligence with Datorama purchase
Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...
OneTrust releases first free assessment tool for the new California privacy law
Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...
OneTrust releases first free assessment tool for the new California privacy law
Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...
Vivoom turns user-generated content into user-created ads
Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...
Vivoom turns user-generated content into user-created ads
Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say...
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels...
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip,...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip,...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...
Voice user interfaces will work together with graphical user interfaces
The base of Amazon Echo, a smart speaker home of voice agent Alexa Considering the evolutionary ladder of user interfaces, you might...
Voice user interfaces will work together with graphical user interfaces
The base of Amazon Echo, a smart speaker home of voice agent Alexa Considering the evolutionary ladder of user interfaces, you might...
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