New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
top of page
Search
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
Why AI for PR may be different than AI for marketing
Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...
Why AI for PR may be different than AI for marketing
Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...
Predictions about data usage post-GDPR
Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
Predictions about data usage post-GDPR
Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
Brand Safety Institute debuts to offer new certification programs for digital advertisers
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into...
Brand Safety Institute debuts to offer new certification programs for digital advertisers
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into...
Google allows advertisers to buy ads.txt authorized-only inventory
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Google allows advertisers to buy ads.txt authorized-only inventory
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
As Facebook user and revenue growth slows in Q2, advertisers are still on board
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
As Facebook user and revenue growth slows in Q2, advertisers are still on board
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
Google ups its AI services with new Contact Center solution and developer tools
Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
Google ups its AI services with new Contact Center solution and developer tools
Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
New report: Consent management platforms are purchased less often than other privacy tools
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
New report: Consent management platforms are purchased less often than other privacy tools
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
When should marketers use AR and when VR?
Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...
When should marketers use AR and when VR?
Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...
bottom of page