Fahad HAug 2, 20181 min readNew report: CTV emerges as top platform for video advertisers, completion rates continue to improveExtreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
Fahad HAug 2, 20181 min readNew report: CTV emerges as top platform for video advertisers, completion rates continue to improveExtreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
Fahad HJul 30, 20181 min readIAB Tech Lab launches primer and resource hub on ad-oriented blockchain techThe Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
Fahad HJul 30, 20181 min readIAB Tech Lab launches primer and resource hub on ad-oriented blockchain techThe Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...
Fahad HJul 30, 20181 min readWhy AI for PR may be different than AI for marketingDigital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...
Fahad HJul 30, 20181 min readWhy AI for PR may be different than AI for marketingDigital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...
Fahad HJul 30, 20181 min readPredictions about data usage post-GDPRWhether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
Fahad HJul 30, 20181 min readPredictions about data usage post-GDPRWhether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
Fahad HJul 27, 20181 min readBrand Safety Institute debuts to offer new certification programs for digital advertisersFrom the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into...
Fahad HJul 27, 20181 min readBrand Safety Institute debuts to offer new certification programs for digital advertisersFrom the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into...
Fahad HJul 27, 20182 min readGoogle allows advertisers to buy ads.txt authorized-only inventoryGoogle announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Fahad HJul 27, 20182 min readGoogle allows advertisers to buy ads.txt authorized-only inventoryGoogle announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Fahad HJul 27, 20184 min readAs Facebook user and revenue growth slows in Q2, advertisers are still on boardIt’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
Fahad HJul 27, 20184 min readAs Facebook user and revenue growth slows in Q2, advertisers are still on boardIt’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
Fahad HJul 26, 20181 min readGoogle ups its AI services with new Contact Center solution and developer toolsGoogle is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
Fahad HJul 26, 20181 min readGoogle ups its AI services with new Contact Center solution and developer toolsGoogle is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
Fahad HJul 26, 20181 min readNew report: Consent management platforms are purchased less often than other privacy toolsWith the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
Fahad HJul 26, 20181 min readNew report: Consent management platforms are purchased less often than other privacy toolsWith the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law,...
Fahad HJul 26, 20181 min readWhen should marketers use AR and when VR?Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...
Fahad HJul 26, 20181 min readWhen should marketers use AR and when VR?Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...
