CDPs: Why now?
For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...
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CDPs: Why now?
For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the...
Marketing analytics platform CaliberMind launches ABM Converter
Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...
Marketing analytics platform CaliberMind launches ABM Converter
Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include...
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include...
Swrve’s new platform enables ‘payload’ targeting and triggering
Marketing platform Swrve is out with version 3.0 of its platform, key new features of which are “payload” targeting and triggering. The...
Swrve’s new platform enables ‘payload’ targeting and triggering
Marketing platform Swrve is out with version 3.0 of its platform, key new features of which are “payload” targeting and triggering. The...
TV-watching viewer app TV Time launches an analytics platform
Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable,...
TV-watching viewer app TV Time launches an analytics platform
Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable,...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller –
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller –
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes...
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized...
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...
SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace
CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can...
SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace
CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can...
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