To enable digital transformation, PwC set about changing employee mindsets
PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
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To enable digital transformation, PwC set about changing employee mindsets
PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
How the New York Times applied marketing technology to triple subscriptions
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
How the New York Times applied marketing technology to triple subscriptions
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Integrate sets sights on event leads with $34M purchase of Akkroo
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Integrate sets sights on event leads with $34M purchase of Akkroo
Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Why brands must take a people-first approach to martech
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Why brands must take a people-first approach to martech
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Building a marketing operations team from scratch, one year in
SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
Building a marketing operations team from scratch, one year in
SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
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