Fahad HApr 9, 20193 min readTo enable digital transformation, PwC set about changing employee mindsetsPwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
Fahad HApr 9, 20193 min readTo enable digital transformation, PwC set about changing employee mindsetsPwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job...
Fahad HApr 9, 20194 min readHow the New York Times applied marketing technology to triple subscriptionsNew York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
Fahad HApr 9, 20194 min readHow the New York Times applied marketing technology to triple subscriptionsNew York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 8, 20192 min readIntegrate sets sights on event leads with $34M purchase of AkkrooAkkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Fahad HApr 8, 20192 min readIntegrate sets sights on event leads with $34M purchase of AkkrooAkkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The...
Fahad HApr 6, 20193 min readIt’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycleSaira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Fahad HApr 6, 20193 min readIt’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycleSaira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Fahad HApr 5, 20192 min readWhy brands must take a people-first approach to martechSubbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Fahad HApr 5, 20192 min readWhy brands must take a people-first approach to martechSubbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on...
Fahad HApr 5, 20193 min readFreshly CMO Mayur Gupta’s unexpected path from technologist to marketerSAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Fahad HApr 5, 20193 min readFreshly CMO Mayur Gupta’s unexpected path from technologist to marketerSAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer....
Fahad HApr 5, 20193 min readBuilding a marketing operations team from scratch, one year inSAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
Fahad HApr 5, 20193 min readBuilding a marketing operations team from scratch, one year inSAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HApr 4, 20192 min readHello peak martech: 2019 Marketing Technology Landscape growth slows for first time2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
Fahad HApr 4, 20192 min readHello peak martech: 2019 Marketing Technology Landscape growth slows for first time2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019 Martech Landscape during a keynote address at the...
