SurveyMonkey files to go public
Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets...
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SurveyMonkey files to go public
Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will...
Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...
Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...
Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San...
Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San...
Tobii adds eye-tracking for 360-degree videos
Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based...
Tobii adds eye-tracking for 360-degree videos
Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based...
Are brands approaching a crisis in authenticity?
Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep...
Are brands approaching a crisis in authenticity?
Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep...
Podcasting continues its meteoric rise, creating more opportunities for marketers
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
Podcasting continues its meteoric rise, creating more opportunities for marketers
survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...
Forrester report: Video ad spending expected to hit $103B in 2023
Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...
Forrester report: Video ad spending expected to hit $103B in 2023
Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...
AdTheorent launches Relationship Targeting
AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’...
AdTheorent launches Relationship Targeting
AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’...
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