Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI...
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Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI...
HubSpot adds on-board video capability with Vidyard integration
Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with...
HubSpot adds on-board video capability with Vidyard integration
Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with...
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of t
But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of t
But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
In an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60...
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
In an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60...
Lithium and Spredfast merge into a social management/customer care platform
San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is...
Lithium and Spredfast merge into a social management/customer care platform
San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is...
Martech continues its explosive growth, but are we facing an overload?
Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Martech continues its explosive growth, but are we facing an overload?
Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Google, IAB Europe still negotiating GDPR Consent Framework implementation
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Google, IAB Europe still negotiating GDPR Consent Framework implementation
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divi
As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divi
As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
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