Fahad HSep 11, 20181 min readSalesforce adds process improvements to Sales Cloud, Einstein AI to PardotSalesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI...
Fahad HSep 11, 20181 min readSalesforce adds process improvements to Sales Cloud, Einstein AI to PardotSalesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI...
Fahad HSep 11, 20181 min readHubSpot adds on-board video capability with Vidyard integrationInbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with...
Fahad HSep 11, 20181 min readHubSpot adds on-board video capability with Vidyard integrationInbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with...
Fahad HSep 11, 20182 min readOath combines its ad tech assets under new Oath Ad Platforms brandVerizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Fahad HSep 11, 20182 min readOath combines its ad tech assets under new Oath Ad Platforms brandVerizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Fahad HSep 7, 20181 min readOgilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tBut how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Fahad HSep 7, 20181 min readOgilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tBut how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Fahad HSep 6, 20182 min readLocation attribution goes mainstream, as Pandora marks 400th campaign with the KPIIn an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60...
Fahad HSep 6, 20182 min readLocation attribution goes mainstream, as Pandora marks 400th campaign with the KPIIn an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60...
Fahad HSep 5, 20181 min readLithium and Spredfast merge into a social management/customer care platformSan Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is...
Fahad HSep 5, 20181 min readLithium and Spredfast merge into a social management/customer care platformSan Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is...
Fahad HSep 5, 20181 min readMartech continues its explosive growth, but are we facing an overload?Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Fahad HSep 5, 20181 min readMartech continues its explosive growth, but are we facing an overload?Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...
Fahad HSep 5, 20181 min readGoogle, IAB Europe still negotiating GDPR Consent Framework implementationIn May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Fahad HSep 5, 20181 min readGoogle, IAB Europe still negotiating GDPR Consent Framework implementationIn May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Fahad HSep 5, 20182 min readAetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing diviAs the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Fahad HSep 5, 20182 min readAetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing diviAs the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
