Contextual ads are back (again)
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...
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Contextual ads are back (again)
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...
Sizmek re-enters TV ad space with an Advanced TV Initiative
Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...
Sizmek re-enters TV ad space with an Advanced TV Initiative
Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Why you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Why you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking...
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking...
Radius launches customer data platform for B2B
Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive...
Radius launches customer data platform for B2B
Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive...
Branch buys TUNE’s attribution platform
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...
Branch buys TUNE’s attribution platform
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Shared learning from the martech OASIS companies — Investment, innovation and integration
marketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
Shared learning from the martech OASIS companies — Investment, innovation and integration
marketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
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