Fahad HSep 18, 20181 min readContextual ads are back (again)The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...
Fahad HSep 18, 20181 min readContextual ads are back (again)The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to...
Fahad HSep 18, 20181 min readSizmek re-enters TV ad space with an Advanced TV InitiativeAd platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...
Fahad HSep 18, 20181 min readSizmek re-enters TV ad space with an Advanced TV InitiativeAd platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 17, 20181 min readiHeartMedia to acquire Stuff Media as podcasting continues its riseWhy you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...
Fahad HSep 17, 20181 min readiHeartMedia to acquire Stuff Media as podcasting continues its riseWhy you should care Despite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack...
Fahad HSep 14, 20181 min readCommercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking...
Fahad HSep 14, 20181 min readCommercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking...
Fahad HSep 13, 20181 min readRadius launches customer data platform for B2BRadius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive...
Fahad HSep 13, 20181 min readRadius launches customer data platform for B2BRadius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive...
Fahad HSep 13, 20181 min readBranch buys TUNE’s attribution platformBranch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...
Fahad HSep 13, 20181 min readBranch buys TUNE’s attribution platformBranch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...
Fahad HSep 12, 20181 min readGartner’s Andrew Frank: Third-party validation of brands, content is comingIn five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...
Fahad HSep 12, 20181 min readGartner’s Andrew Frank: Third-party validation of brands, content is comingIn five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...
Fahad HSep 12, 20181 min readSmaato report finds post-GDPR spike in CPMs for non-targeted mobile adsWhatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Fahad HSep 12, 20181 min readSmaato report finds post-GDPR spike in CPMs for non-targeted mobile adsWhatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Fahad HSep 12, 20181 min readShared learning from the martech OASIS companies — Investment, innovation and integrationmarketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
Fahad HSep 12, 20181 min readShared learning from the martech OASIS companies — Investment, innovation and integrationmarketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
