Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and...
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Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and...
Findera search engine helps recruiters find talent, sales find leads
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Findera search engine helps recruiters find talent, sales find leads
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of...
For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of...
33Across launches ‘first open exchange with only viewable inventory’
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...
33Across launches ‘first open exchange with only viewable inventory’
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Your AI does not need tickets to the big game
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
Your AI does not need tickets to the big game
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Tobii releases web-based eye tracking for UX testing
A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Tobii releases web-based eye tracking for UX testing
A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, meas
“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, meas
“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...
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