Fahad HOct 1, 20182 min readRelease Notes: Marketo unveils fall updates, adds AI setup, enhances BizableMarketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and...
Fahad HOct 1, 20182 min readRelease Notes: Marketo unveils fall updates, adds AI setup, enhances BizableMarketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and...
Fahad HSep 28, 20182 min readFindera search engine helps recruiters find talent, sales find leadsLocating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Fahad HSep 28, 20182 min readFindera search engine helps recruiters find talent, sales find leadsLocating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized...
Fahad HSep 28, 20182 min readFor Scott Brinker, marketing is designed to balance the ‘4 Forces’Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of...
Fahad HSep 28, 20182 min readFor Scott Brinker, marketing is designed to balance the ‘4 Forces’Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of...
Fahad HSep 27, 20183 min read33Across launches ‘first open exchange with only viewable inventory’Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...
Fahad HSep 27, 20183 min read33Across launches ‘first open exchange with only viewable inventory’Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be...
Fahad HSep 27, 20182 min readVideo platform Innovid launches first multi-platform OTT video-ad composing toolInnovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Fahad HSep 27, 20182 min readVideo platform Innovid launches first multi-platform OTT video-ad composing toolInnovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Fahad HSep 27, 20184 min readYour AI does not need tickets to the big gameOver the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
Fahad HSep 27, 20184 min readYour AI does not need tickets to the big gameOver the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
Fahad HSep 27, 20182 min readIAS media quality report paints a slightly more optimistic picture for programmatic ad buyersOverall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Fahad HSep 27, 20182 min readIAS media quality report paints a slightly more optimistic picture for programmatic ad buyersOverall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Fahad HSep 26, 20183 min readParse.ly, Notablist make internal data public to help marketers see beyond walled gardensThe tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Fahad HSep 26, 20183 min readParse.ly, Notablist make internal data public to help marketers see beyond walled gardensThe tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Fahad HSep 26, 20182 min readTobii releases web-based eye tracking for UX testingA site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Fahad HSep 26, 20182 min readTobii releases web-based eye tracking for UX testingA site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based...
Fahad HSep 25, 20182 min readThunder announces first ad platform using LiveRamp’s entire identity graph for personalization, meas“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...
Fahad HSep 25, 20182 min readThunder announces first ad platform using LiveRamp’s entire identity graph for personalization, meas“We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and...
