Fahad HOct 4, 20182 min readAd groups unveil a new Data Transparency LabelLast May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...
Fahad HOct 4, 20182 min readAd groups unveil a new Data Transparency LabelLast May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...
Fahad HOct 4, 20183 min readToday’s CMO must tackle these 3 challengesPedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Fahad HOct 4, 20183 min readToday’s CMO must tackle these 3 challengesPedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Fahad HOct 4, 20183 min readWith 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelmingSource: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
Fahad HOct 4, 20183 min readWith 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelmingSource: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
Fahad HOct 4, 20182 min readAgile methodology is becoming a must for marketing teamsPamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
Fahad HOct 4, 20182 min readAgile methodology is becoming a must for marketing teamsPamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
Fahad HOct 4, 20183 min readThe future is now: How AI, blockchain may solve some of the industry’s biggest challengesSome of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
Fahad HOct 4, 20183 min readThe future is now: How AI, blockchain may solve some of the industry’s biggest challengesSome of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
Fahad HOct 3, 20182 min readAnnounced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....
Fahad HOct 3, 20182 min readAnnounced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....
Fahad HOct 3, 20183 min readMessage to marketers: Mind the customer before the techAkamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Fahad HOct 3, 20183 min readMessage to marketers: Mind the customer before the techAkamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Fahad HOct 3, 20183 min readAdobe makes its venerable PDF more collaborativeIf you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
Fahad HOct 3, 20183 min readAdobe makes its venerable PDF more collaborativeIf you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HOct 2, 20182 min readBuilding your martech stack: Try design thinking to identify the right solutions“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
Fahad HOct 2, 20182 min readBuilding your martech stack: Try design thinking to identify the right solutions“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
