Ad groups unveil a new Data Transparency Label
Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...
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Ad groups unveil a new Data Transparency Label
Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...
Today’s CMO must tackle these 3 challenges
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Today’s CMO must tackle these 3 challenges
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...
Agile methodology is becoming a must for marketing teams
Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
Agile methodology is becoming a must for marketing teams
Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East...
Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics
Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....
Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics
Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....
Message to marketers: Mind the customer before the tech
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Message to marketers: Mind the customer before the tech
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Adobe makes its venerable PDF more collaborative
If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
Adobe makes its venerable PDF more collaborative
If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Building your martech stack: Try design thinking to identify the right solutions
“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
Building your martech stack: Try design thinking to identify the right solutions
“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of...
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