Fahad HOct 11, 20182 min readNielsen Catalina now targets ads using purchase data on Connected TV and OTTFrom the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
Fahad HOct 11, 20182 min readNielsen Catalina now targets ads using purchase data on Connected TV and OTTFrom the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
Fahad HOct 11, 20183 min readGDPR complaints stack up across the EU as regulators prepare to issue finesGDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Fahad HOct 11, 20183 min readGDPR complaints stack up across the EU as regulators prepare to issue finesGDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Fahad HOct 10, 20183 min readAn AR Halloween pre-show invades movie theatersNow in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
Fahad HOct 10, 20183 min readAn AR Halloween pre-show invades movie theatersNow in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
Fahad HOct 9, 20182 min readDigital Element launches the ‘first IP-to-Point of Interest’ databaseGraphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
Fahad HOct 9, 20182 min readDigital Element launches the ‘first IP-to-Point of Interest’ databaseGraphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
Fahad HOct 9, 20182 min readAdobe completes Magento integration, aims to ‘make every moment shoppable’In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Fahad HOct 9, 20182 min readAdobe completes Magento integration, aims to ‘make every moment shoppable’In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Fahad HOct 9, 20184 min readHow the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problemsThe IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
Fahad HOct 9, 20184 min readHow the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problemsThe IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
Fahad HOct 8, 20182 min readLivePerson boosts its automated conversational capabilities with Conversable acquisitionA LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Fahad HOct 8, 20182 min readLivePerson boosts its automated conversational capabilities with Conversable acquisitionA LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Fahad HOct 8, 20182 min readPandora launches online analytics tools, announces ad distribution agreement with SoundCloudIt’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...
Fahad HOct 8, 20182 min readPandora launches online analytics tools, announces ad distribution agreement with SoundCloudIt’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...
Fahad HOct 5, 20182 min readBrandwatch, Crimson Hexagon merger gives rise to social-based market intelligenceThe merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Fahad HOct 5, 20182 min readBrandwatch, Crimson Hexagon merger gives rise to social-based market intelligenceThe merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Fahad HOct 4, 20183 min readEntrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...
Fahad HOct 4, 20183 min readEntrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...
