Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...
GDPR complaints stack up across the EU as regulators prepare to issue fines
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
GDPR complaints stack up across the EU as regulators prepare to issue fines
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
An AR Halloween pre-show invades movie theaters
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
An AR Halloween pre-show invades movie theaters
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...
Digital Element launches the ‘first IP-to-Point of Interest’ database
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
Digital Element launches the ‘first IP-to-Point of Interest’ database
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
It’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
It’s about time. Prior to this announcement, the streaming audio platform offered minimal online analytics to its advertisers, relying on...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...
Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...
Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...
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