Fahad HOct 18, 20182 min readFizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brandsIf you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...
Fahad HOct 18, 20182 min readFizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brandsIf you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...
Fahad HOct 18, 20182 min readCoalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraudSure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Fahad HOct 18, 20182 min readCoalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraudSure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Fahad HOct 17, 20182 min readGoogle ushers in the Age of Conversational Ads with the launch of AdLingoMarketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
Fahad HOct 17, 20182 min readGoogle ushers in the Age of Conversational Ads with the launch of AdLingoMarketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
Fahad HOct 17, 20182 min readInMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firmGraphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
Fahad HOct 17, 20182 min readInMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firmGraphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
Fahad HOct 16, 20182 min readAutopilot debuts real-time collaborative customer journey mapA screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Fahad HOct 16, 20182 min readAutopilot debuts real-time collaborative customer journey mapA screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Fahad HOct 16, 20182 min readTwilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platformPublicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...
Fahad HOct 16, 20182 min readTwilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platformPublicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...
Fahad HOct 16, 20184 min readSales and marketing: Decision makers say you’re sending mixed messagesThat’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey...
Fahad HOct 16, 20184 min readSales and marketing: Decision makers say you’re sending mixed messagesThat’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey...
Fahad HOct 15, 20182 min readBraze launches an app ecosystem with more than 45 integrationsBraze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...
Fahad HOct 15, 20182 min readBraze launches an app ecosystem with more than 45 integrationsBraze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...
Fahad HOct 15, 20183 min readSemcasting unveils ‘first self-serve deterministic attribution platform’Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
Fahad HOct 15, 20183 min readSemcasting unveils ‘first self-serve deterministic attribution platform’Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
Fahad HOct 11, 20184 min readTrust in marketing: Phrasee launches campaign against fear and anxiety in ad campaignsIt’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
Fahad HOct 11, 20184 min readTrust in marketing: Phrasee launches campaign against fear and anxiety in ad campaignsIt’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
