Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...
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Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...
Autopilot debuts real-time collaborative customer journey map
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Autopilot debuts real-time collaborative customer journey map
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
Publicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
Publicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...
Sales and marketing: Decision makers say you’re sending mixed messages
That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey...
Sales and marketing: Decision makers say you’re sending mixed messages
That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey...
Braze launches an app ecosystem with more than 45 integrations
Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...
Braze launches an app ecosystem with more than 45 integrations
Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by...
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