Fahad HOct 30, 20182 min readResearch firm Ipsos buys social listening platform SynthesioMarket research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
Fahad HOct 30, 20182 min readResearch firm Ipsos buys social listening platform SynthesioMarket research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 26, 20184 min readIs there a place for CRMs in a CDP world?In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the...
Fahad HOct 26, 20184 min readIs there a place for CRMs in a CDP world?In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the...
Fahad HOct 26, 20183 min readAmazon advertisers are in the market for campaign automation toolsImage: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Fahad HOct 26, 20183 min readAmazon advertisers are in the market for campaign automation toolsImage: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Fahad HOct 25, 20182 min readKochava launches its Traffic Index to spotlight top 20 mobile ad networksAttribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make...
Fahad HOct 25, 20182 min readKochava launches its Traffic Index to spotlight top 20 mobile ad networksAttribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make...
Fahad HOct 23, 20182 min readSSP Smaato adds machine learning for directing inventory to DSPsSupply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...
Fahad HOct 23, 20182 min readSSP Smaato adds machine learning for directing inventory to DSPsSupply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...
Fahad HOct 23, 20182 min readSkyword merges with TrackMaven to create a content marketing platform with more insightsContent marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will...
Fahad HOct 23, 20182 min readSkyword merges with TrackMaven to create a content marketing platform with more insightsContent marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will...
Fahad HOct 22, 20183 min readOracle launches a ‘CDP-plus’ for its cloudsMarketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls...
Fahad HOct 22, 20183 min readOracle launches a ‘CDP-plus’ for its cloudsMarketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls...
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 19, 20183 min readGartner’s first Magic Quadrant report on ad tech scans the multi-channel giantsMarketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...
Fahad HOct 19, 20183 min readGartner’s first Magic Quadrant report on ad tech scans the multi-channel giantsMarketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...
