
Salesforce will acquire Salesforce.org for $300 million
Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit...

What Stackie winner Airstream learned from communing with its stack
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology...

What Stackie winner Airstream learned from communing with its stack
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology...

How 2019 Stackie Award winner Sargento cooked up their stack
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...

How 2019 Stackie Award winner Sargento cooked up their stack
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner...

The retailers and brands delivering first-rate mobile AR experiences
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...

The retailers and brands delivering first-rate mobile AR experiences
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...

3 methods to test your email segmentation and increase conversions
Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable...

3 methods to test your email segmentation and increase conversions
Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable...

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...

Tappx offers free hosting for app developers’ app-ads.txt files
Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...

Tappx offers free hosting for app developers’ app-ads.txt files
Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...

Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...

Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...

Google Cloud goes after commerce market with Cloud for Retail solutions
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...

Google Cloud goes after commerce market with Cloud for Retail solutions
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...

CMOs spent 29 percent of 2018 marketing budget on marketing technology
Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to...

CMOs spent 29 percent of 2018 marketing budget on marketing technology
Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to...
























