Fahad HNov 6, 20182 min readOracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filterIn April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
Fahad HNov 6, 20182 min readOracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filterIn April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
Fahad HNov 5, 20183 min readScreen6 launches idSync to replace cookie syncingAmsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Fahad HNov 5, 20183 min readScreen6 launches idSync to replace cookie syncingAmsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Fahad HNov 5, 20182 min readCompany execs could go to jail for misusing data under proposed U.S. data privacy lawdraft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Fahad HNov 5, 20182 min readCompany execs could go to jail for misusing data under proposed U.S. data privacy lawdraft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Fahad HNov 5, 20182 min readCalls to businesses rose more than 375% over past two holiday seasonsThe company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
Fahad HNov 5, 20182 min readCalls to businesses rose more than 375% over past two holiday seasonsThe company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
Fahad HNov 2, 20182 min readNational Cinemedia offers first in-theater AR game for a movieScreenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...
Fahad HNov 2, 20182 min readNational Cinemedia offers first in-theater AR game for a movieScreenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...
Fahad HNov 1, 20182 min readVote.org tries static billboards, print ads in college papers and SMS to reach the unreachableHow do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...
Fahad HNov 1, 20182 min readVote.org tries static billboards, print ads in college papers and SMS to reach the unreachableHow do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...
Fahad HNov 1, 20183 min readAudience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
Fahad HNov 1, 20183 min readAudience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
Fahad HNov 1, 20184 min readMarketers must capitalize on the new wave of email innovationAdobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Fahad HNov 1, 20184 min readMarketers must capitalize on the new wave of email innovationAdobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Fahad HOct 31, 20183 min readMarTech Landscape: What’s the difference between a data warehouse and a data lake?It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
Fahad HOct 31, 20183 min readMarTech Landscape: What’s the difference between a data warehouse and a data lake?It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
Fahad HOct 30, 20183 min readQuick guidelines for getting users info they need in chatbotsImage from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
Fahad HOct 30, 20183 min readQuick guidelines for getting users info they need in chatbotsImage from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
