Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
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Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification...
Screen6 launches idSync to replace cookie syncing
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Screen6 launches idSync to replace cookie syncing
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Calls to businesses rose more than 375% over past two holiday seasons
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
Calls to businesses rose more than 375% over past two holiday seasons
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
National Cinemedia offers first in-theater AR game for a movie
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...
National Cinemedia offers first in-theater AR game for a movie
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear
One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear
One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building...
Marketers must capitalize on the new wave of email innovation
Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Marketers must capitalize on the new wave of email innovation
Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In...
Quick guidelines for getting users info they need in chatbots
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
Quick guidelines for getting users info they need in chatbots
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
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