AdTheorent offers polling ad to target ad campaign based on results
Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
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AdTheorent offers polling ad to target ad campaign based on results
Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
Is your DevOps team allergic to marketing?
Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...
Is your DevOps team allergic to marketing?
Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly s
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly s
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level
Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level
Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Invoca can now dynamically update local branch phone numbers
Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Invoca can now dynamically update local branch phone numbers
Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Another survey shows brand trust affects purchase decisions
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...
Another survey shows brand trust affects purchase decisions
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...
Walking the CX talk
In regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
Walking the CX talk
In regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
The Media Trust works with UK publishers and vendors to classify cookies
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
The Media Trust works with UK publishers and vendors to classify cookies
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
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