Fahad HNov 14, 20183 min readAdTheorent offers polling ad to target ad campaign based on resultsPredictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
Fahad HNov 14, 20183 min readAdTheorent offers polling ad to target ad campaign based on resultsPredictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
Fahad HNov 12, 20182 min readAR/VR agency Vertebrae launches web-based AR platform for online retailersOnline retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
Fahad HNov 12, 20182 min readAR/VR agency Vertebrae launches web-based AR platform for online retailersOnline retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
Fahad HNov 9, 20182 min readTAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, againDigital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
Fahad HNov 9, 20182 min readTAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, againDigital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution...
Fahad HNov 9, 20183 min readIs your DevOps team allergic to marketing?Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...
Fahad HNov 9, 20183 min readIs your DevOps team allergic to marketing?Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...
Fahad HNov 8, 20182 min readViant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly sMarketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
Fahad HNov 8, 20182 min readViant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly sMarketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that...
Fahad HNov 8, 20182 min readIAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Fahad HNov 8, 20182 min readIAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB)...
Fahad HNov 8, 20182 min readInvoca can now dynamically update local branch phone numbersSuppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Fahad HNov 8, 20182 min readInvoca can now dynamically update local branch phone numbersSuppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...
Fahad HNov 8, 20183 min readAnother survey shows brand trust affects purchase decisionsIf marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...
Fahad HNov 8, 20183 min readAnother survey shows brand trust affects purchase decisionsIf marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...
Fahad HNov 7, 20185 min readWalking the CX talkIn regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
Fahad HNov 7, 20185 min readWalking the CX talkIn regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
Fahad HNov 6, 20183 min readThe Media Trust works with UK publishers and vendors to classify cookiesMarketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
Fahad HNov 6, 20183 min readThe Media Trust works with UK publishers and vendors to classify cookiesMarketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...
