Claritas buys Barometric, marrying user segmentation with attribution
Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and...
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Claritas buys Barometric, marrying user segmentation with attribution
Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and...
5 predictions for B2B marketing in 2019
As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And as I think...
5 predictions for B2B marketing in 2019
As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And as I think...
For many marketers, platform integration is a ‘must have’ for new tools
Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor...
For many marketers, platform integration is a ‘must have’ for new tools
Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor...
Teach yourself about machine learning and artificial intelligence
surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Teach yourself about machine learning and artificial intelligence
surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Forrester decides to buy SiriusDecisions
One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
Forrester decides to buy SiriusDecisions
One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
Foldable screens: No big deal for marketers or potential game changer?
Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a...
Foldable screens: No big deal for marketers or potential game changer?
Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a...
Virgin Holidays powers travel recommendations with social posts
Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in...
Virgin Holidays powers travel recommendations with social posts
Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in...
Janrain launches its new Identity Central solution
Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management...
Janrain launches its new Identity Central solution
Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...
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