IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Firefly adds mobile device-like targeting to ads on car rooftops
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Firefly adds mobile device-like targeting to ads on car rooftops
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Marketo announces new entry-level certification for marketers
Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
Marketo announces new entry-level certification for marketers
Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
WordPress to release 5.0, with its Gutenberg editor, this week
WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
WordPress to release 5.0, with its Gutenberg editor, this week
WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
Adobe adds new features to its data management platform
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Adobe adds new features to its data management platform
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Bombora now shows clients online content interests that led to a purchase
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...
Bombora now shows clients online content interests that led to a purchase
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...
IAB Tech Lab issues revised ads.txt for apps
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
IAB Tech Lab issues revised ads.txt for apps
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...
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