Fahad HDec 12, 20182 min readIAB’s in-app ad viewability and measurement SDK hits 2 billion devicesOut just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Fahad HDec 12, 20182 min readIAB’s in-app ad viewability and measurement SDK hits 2 billion devicesOut just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...
Fahad HDec 10, 20182 min readLivePerson’s Maven bot platform puts conversational AI in customer agents’ handsA screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...
Fahad HDec 10, 20182 min readLivePerson’s Maven bot platform puts conversational AI in customer agents’ handsA screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on...
Fahad HDec 7, 20183 min readTwo DSPs add out-of-home programmatic inventory, as the real world becomes another channelAn out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Fahad HDec 7, 20183 min readTwo DSPs add out-of-home programmatic inventory, as the real world becomes another channelAn out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH)...
Fahad HDec 6, 20182 min readFirefly adds mobile device-like targeting to ads on car rooftopsA San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Fahad HDec 6, 20182 min readFirefly adds mobile device-like targeting to ads on car rooftopsA San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to...
Fahad HDec 6, 20181 min readMarketo announces new entry-level certification for marketersMarketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
Fahad HDec 6, 20181 min readMarketo announces new entry-level certification for marketersMarketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
Fahad HDec 4, 20183 min readWordPress to release 5.0, with its Gutenberg editor, this weekWordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
Fahad HDec 4, 20183 min readWordPress to release 5.0, with its Gutenberg editor, this weekWordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
Fahad HDec 3, 20182 min readAdobe adds new features to its data management platformAdobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Fahad HDec 3, 20182 min readAdobe adds new features to its data management platformAdobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Fahad HDec 3, 20183 min readBombora now shows clients online content interests that led to a purchaseBombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...
Fahad HDec 3, 20183 min readBombora now shows clients online content interests that led to a purchaseBombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...
Fahad HNov 30, 20182 min readIAB Tech Lab issues revised ads.txt for appsIn May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
Fahad HNov 30, 20182 min readIAB Tech Lab issues revised ads.txt for appsIn May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web...
Fahad HNov 30, 20181 min readWanted: Nominations for this year’s ‘Naughty & Nice’ listPerhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...
Fahad HNov 30, 20181 min readWanted: Nominations for this year’s ‘Naughty & Nice’ listPerhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to...
