Fahad HDec 28, 20184 min readVoice-based AI means brands must take an omnichannel approach with consumersAI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Fahad HDec 28, 20184 min readVoice-based AI means brands must take an omnichannel approach with consumersAI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Fahad HDec 24, 20182 min readGravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreamsLocation intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Fahad HDec 24, 20182 min readGravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreamsLocation intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Fahad HDec 24, 20182 min readMerkle launches bidding platform tailored for Amazon sponsored brand adsSponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Fahad HDec 24, 20182 min readMerkle launches bidding platform tailored for Amazon sponsored brand adsSponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 18, 20183 min readIBM points to Director of Marketing Data as ‘hottest new role’Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
Fahad HDec 18, 20183 min readIBM points to Director of Marketing Data as ‘hottest new role’Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
Fahad HDec 18, 20182 min readWhy smarter SSPs would be a boon to publishers and advertisersSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Fahad HDec 18, 20182 min readWhy smarter SSPs would be a boon to publishers and advertisersSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Fahad HDec 14, 20183 min readBranch launches cross-channel cohort analysis for app marketersMarketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...
Fahad HDec 14, 20183 min readBranch launches cross-channel cohort analysis for app marketersMarketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...
Fahad HDec 14, 20182 min readWant to understand your marketing stack better? Enter the 2019 Stackie AwardsIt’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...
Fahad HDec 14, 20182 min readWant to understand your marketing stack better? Enter the 2019 Stackie AwardsIt’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...
Fahad HDec 12, 20181 min readJivox adds visual journey maps, site content to its resumeOn Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...
Fahad HDec 12, 20181 min readJivox adds visual journey maps, site content to its resumeOn Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...
Fahad HDec 12, 20182 min readHubSpot: We’re now focusing on being a platform vendorFrom the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...
Fahad HDec 12, 20182 min readHubSpot: We’re now focusing on being a platform vendorFrom the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...
