Voice-based AI means brands must take an omnichannel approach with consumers
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
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Voice-based AI means brands must take an omnichannel approach with consumers
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Merkle launches bidding platform tailored for Amazon sponsored brand ads
Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Merkle launches bidding platform tailored for Amazon sponsored brand ads
Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
IBM points to Director of Marketing Data as ‘hottest new role’
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
IBM points to Director of Marketing Data as ‘hottest new role’
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
Why smarter SSPs would be a boon to publishers and advertisers
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Why smarter SSPs would be a boon to publishers and advertisers
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Branch launches cross-channel cohort analysis for app marketers
Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...
Branch launches cross-channel cohort analysis for app marketers
Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort...
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...
Jivox adds visual journey maps, site content to its resume
On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...
Jivox adds visual journey maps, site content to its resume
On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that...
HubSpot: We’re now focusing on being a platform vendor
From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...
HubSpot: We’re now focusing on being a platform vendor
From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a...
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