Fahad HJan 7, 20195 min readHere’s how marketers get motivated for the new yearWelcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Fahad HJan 7, 20195 min readHere’s how marketers get motivated for the new yearWelcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Fahad HJan 7, 20193 min readHow marketers can counter chatbot backlashEighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
Fahad HJan 7, 20193 min readHow marketers can counter chatbot backlashEighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
Fahad HJan 3, 20192 min readCision buys Falcon.io, adding social management features to its earned media stackA screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
Fahad HJan 3, 20192 min readCision buys Falcon.io, adding social management features to its earned media stackA screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
Fahad HJan 2, 20193 min readCDP sector grew 23%, saw first major acquisitions in second half of 2018Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...
Fahad HJan 2, 20193 min readCDP sector grew 23%, saw first major acquisitions in second half of 2018Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...
Fahad HJan 2, 20194 min readWant to create better experiences and brand loyalty? Lean on your dataMarketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Fahad HJan 2, 20194 min readWant to create better experiences and brand loyalty? Lean on your dataMarketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Fahad HJan 2, 20195 min readDigital marketing in 2019: Here’s where we’re headed this yearFrom the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
Fahad HJan 2, 20195 min readDigital marketing in 2019: Here’s where we’re headed this yearFrom the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
Fahad HJan 2, 20195 min readAI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyondThe digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
Fahad HJan 2, 20195 min readAI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyondThe digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
Fahad HJan 2, 20195 min readHacking and phishing will increase in 2019: What digital marketers need to knowMost people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Fahad HJan 2, 20195 min readHacking and phishing will increase in 2019: What digital marketers need to knowMost people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Fahad HJan 2, 20193 min readEvolution of ad tech in 2019: Streaming services and content ownershipHeading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Fahad HJan 2, 20193 min readEvolution of ad tech in 2019: Streaming services and content ownershipHeading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Fahad HJan 2, 20193 min read3 ways marketing AI will advance in 2019Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
Fahad HJan 2, 20193 min read3 ways marketing AI will advance in 2019Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
