Here’s how marketers get motivated for the new year
Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
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Here’s how marketers get motivated for the new year
Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
How marketers can counter chatbot backlash
Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
How marketers can counter chatbot backlash
Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration...
Cision buys Falcon.io, adding social management features to its earned media stack
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
Cision buys Falcon.io, adding social management features to its earned media stack
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
CDP sector grew 23%, saw first major acquisitions in second half of 2018
Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...
CDP sector grew 23%, saw first major acquisitions in second half of 2018
Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP...
Want to create better experiences and brand loyalty? Lean on your data
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Want to create better experiences and brand loyalty? Lean on your data
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Digital marketing in 2019: Here’s where we’re headed this year
From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
Digital marketing in 2019: Here’s where we’re headed this year
From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
Hacking and phishing will increase in 2019: What digital marketers need to know
Most people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Hacking and phishing will increase in 2019: What digital marketers need to know
Most people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Evolution of ad tech in 2019: Streaming services and content ownership
Heading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Evolution of ad tech in 2019: Streaming services and content ownership
Heading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
3 ways marketing AI will advance in 2019
Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
3 ways marketing AI will advance in 2019
Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
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