Fahad HJan 23, 20192 min readLinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Fahad HJan 23, 20192 min readLinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Fahad HJan 22, 20192 min readScott Brinker lays out vision for Second Golden Age of MarTechFrom Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...
Fahad HJan 22, 20192 min readScott Brinker lays out vision for Second Golden Age of MarTechFrom Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...
Fahad HJan 22, 20193 min readHow one marketer uses a chatbot to retain customersA conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
Fahad HJan 22, 20193 min readHow one marketer uses a chatbot to retain customersA conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
Fahad HJan 18, 20193 min readNew report: B2B digital transformation is more focused on customers than on efficiencyA new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...
Fahad HJan 18, 20193 min readNew report: B2B digital transformation is more focused on customers than on efficiencyA new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...
Fahad HJan 18, 20194 min readWhat is identity resolution?Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
Fahad HJan 18, 20194 min readWhat is identity resolution?Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
Fahad HJan 17, 20195 min readThe ad industry continues its quest toward fewer cookies and more consistent user IDsIn the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
Fahad HJan 17, 20195 min readThe ad industry continues its quest toward fewer cookies and more consistent user IDsIn the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
Fahad HJan 17, 20193 min readNew Salesforce tools let marketers create mobile apps without developersSalesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to...
Fahad HJan 17, 20193 min readNew Salesforce tools let marketers create mobile apps without developersSalesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to...
Fahad HJan 17, 20192 min readWhat working with tech brands taught me about the future of agenciesFor agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
Fahad HJan 17, 20192 min readWhat working with tech brands taught me about the future of agenciesFor agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
Fahad HJan 16, 20193 min readTruth in Measurement launches to create standards for sharing ad measurement dataAnother industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Fahad HJan 16, 20193 min readTruth in Measurement launches to create standards for sharing ad measurement dataAnother industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Fahad HJan 16, 20192 min readUrban Airship buys EU counterpart Accengage to extend reach further into EuropeMultichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
Fahad HJan 16, 20192 min readUrban Airship buys EU counterpart Accengage to extend reach further into EuropeMultichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
