LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’
LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
top of page
Search
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’
LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
Scott Brinker lays out vision for Second Golden Age of MarTech
From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...
Scott Brinker lays out vision for Second Golden Age of MarTech
From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...
How one marketer uses a chatbot to retain customers
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
How one marketer uses a chatbot to retain customers
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
New report: B2B digital transformation is more focused on customers than on efficiency
A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...
New report: B2B digital transformation is more focused on customers than on efficiency
A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...
What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small...
New Salesforce tools let marketers create mobile apps without developers
Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to...
New Salesforce tools let marketers create mobile apps without developers
Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to...
What working with tech brands taught me about the future of agencies
For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
What working with tech brands taught me about the future of agencies
For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
Truth in Measurement launches to create standards for sharing ad measurement data
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Truth in Measurement launches to create standards for sharing ad measurement data
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Multichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Multichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
bottom of page