Fahad HJul 25, 20171 min readNavigating the programmatic turn in content distributionContent is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
Fahad HJul 24, 20171 min readLook internally to achieve external marketing impact and better resultsMarketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...
Fahad HJul 24, 20171 min readLook internally to achieve external marketing impact and better resultsMarketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...
Fahad HJul 21, 20174 min readBuilding an Amazon Alexa Skill is so easy, Grandma can do itAmazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...
Fahad HJul 21, 20174 min readBuilding an Amazon Alexa Skill is so easy, Grandma can do itAmazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...
Fahad HJul 21, 20174 min readThe name is Bot, Chatbot: How to shake up conversions with stirring conversationsThink back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
Fahad HJul 21, 20174 min readThe name is Bot, Chatbot: How to shake up conversions with stirring conversationsThink back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
Fahad HJul 20, 20171 min readLinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
Fahad HJul 20, 20171 min readLinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
Fahad HJul 19, 20173 min readIs your demand-side platform real or fake?I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...
Fahad HJul 19, 20173 min readIs your demand-side platform real or fake?I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...
Fahad HJul 19, 20173 min readA billion reasons why loyalty marketers need customer identityDepending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
Fahad HJul 19, 20173 min readA billion reasons why loyalty marketers need customer identityDepending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
Fahad HJul 19, 20171 min readLiveRamp launches IdentityLink for PublishersLiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
Fahad HJul 19, 20171 min readLiveRamp launches IdentityLink for PublishersLiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
Fahad HJul 19, 20171 min readCedato offers Video Tech Stack for PublishersNative video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...
Fahad HJul 19, 20171 min readCedato offers Video Tech Stack for PublishersNative video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...
Fahad HJul 18, 20174 min readLead scoring: A bridge from marketing to actual salesThese days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Fahad HJul 18, 20174 min readLead scoring: A bridge from marketing to actual salesThese days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Fahad HJul 18, 20171 min readTo understand customers, first you need to understand their Device GraphsFrom a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took...
