Navigating the programmatic turn in content distribution
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
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Look internally to achieve external marketing impact and better results
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...
Look internally to achieve external marketing impact and better results
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...
Building an Amazon Alexa Skill is so easy, Grandma can do it
Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...
Building an Amazon Alexa Skill is so easy, Grandma can do it
Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
Is your demand-side platform real or fake?
I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...
Is your demand-side platform real or fake?
I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...
A billion reasons why loyalty marketers need customer identity
Depending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
A billion reasons why loyalty marketers need customer identity
Depending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...
LiveRamp launches IdentityLink for Publishers
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
LiveRamp launches IdentityLink for Publishers
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...
Cedato offers Video Tech Stack for Publishers
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...
Cedato offers Video Tech Stack for Publishers
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...
Lead scoring: A bridge from marketing to actual sales
These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Lead scoring: A bridge from marketing to actual sales
These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
To understand customers, first you need to understand their Device Graphs
From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took...
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