Blissfully wants to make cloud app management as carefree as its name
Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...
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Blissfully wants to make cloud app management as carefree as its name
Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...
New survey finds cable cord-cutting is popular across the US
From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...
New survey finds cable cord-cutting is popular across the US
From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Assessing Multi-Touch Attribution’s value: Is it worth the effort?
In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or...
Assessing Multi-Touch Attribution’s value: Is it worth the effort?
In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or...
CDP Optimove adds ability to test campaign strategies
As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
CDP Optimove adds ability to test campaign strategies
As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
Google Chrome API changes may disable most ad blockers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Google Chrome API changes may disable most ad blockers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
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