Fahad HJan 30, 20192 min readBlissfully wants to make cloud app management as carefree as its nameCloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...
Fahad HJan 30, 20192 min readBlissfully wants to make cloud app management as carefree as its nameCloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...
Fahad HJan 29, 20193 min readInsideSales’ new study: AI is ‘becoming a way of life’ for salesFrom the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...
Fahad HJan 29, 20193 min readInsideSales’ new study: AI is ‘becoming a way of life’ for salesFrom the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...
Fahad HJan 29, 20193 min readNew survey finds cable cord-cutting is popular across the USFrom the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...
Fahad HJan 29, 20193 min readNew survey finds cable cord-cutting is popular across the USFrom the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix...
Fahad HJan 28, 20192 min readOpenX becomes first major ad exchange to operate completely in the cloudOpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Fahad HJan 28, 20192 min readOpenX becomes first major ad exchange to operate completely in the cloudOpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Fahad HJan 25, 20196 min readAssessing Multi-Touch Attribution’s value: Is it worth the effort?In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or...
Fahad HJan 25, 20196 min readAssessing Multi-Touch Attribution’s value: Is it worth the effort?In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or...
Fahad HJan 25, 20192 min readCDP Optimove adds ability to test campaign strategiesAs customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
Fahad HJan 25, 20192 min readCDP Optimove adds ability to test campaign strategiesAs customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
Fahad HJan 24, 20192 min readSalesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Fahad HJan 24, 20192 min readSalesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Fahad HJan 23, 20194 min readLaw that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Fahad HJan 23, 20194 min readLaw that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Fahad HJan 23, 20192 min readBI provider Qlik buys Crunch Data and its botOn Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
Fahad HJan 23, 20192 min readBI provider Qlik buys Crunch Data and its botOn Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
