Aiming to aid brands with their in-the-moment marketing, Spredfast today announced the release of Spark, a new social media dashboard that enables users “to tune into timely moments and conversations the minute they start.”
We’ve well documented the trend of newsjacking — most recently and notably Arby’s and Pharrell Williams’ hat — by socially savvy brands and businesses, but it can be a tricky proposition. Monitoring the Twitter stream during a major event can be overwhelming. Noted Spredfast chief product officer Manish Mehta in a blog post: “While the rewards are clear, most of the world is sprinting west with nothing more than a horse-drawn carriage and a dream.”
Spark is designed to help manage the effort better. Among its features:
An easy-to-use dashboard allows customers to customize, view and analyze a snapshot of the entire social story about a topic.
Users can personalize topics and set up notifications that may impact the company at any moment in time. Spark also identifies brand ambassadors, events, followers, and competitors.
Whether marketers take action on a one-to-one (a Tweet or retweet) or one-to-many (launch a new social experience across multiple channels) level, users never have to leave the Spredfast platform.
“We’re hearing from customers all the time, there’s a gap in the market for a product that allows them to identify the right opportunities to engage and take action immediately,” Spredfast CEO Rod Favaron said in a release. “With Spark, we’re filling that gap plus some, by giving marketers a solution that includes discovering more moments to market, personalized trending alerts, content-creation inspiration and creative engagement. We are truly empowering our customers to market at the speed of life.”
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