It’s no news that social media is the new business platform for today’s business owners. From selling your products to building your customer base and staying relevant to your target market, there is almost no limit to what you can do on the media platform.
Using your social media platform to sell your brand might seem like an easy enough task, but the real test comes in when you need to remain relevant and also keep your audience interested in transacting with you.
When it comes to putting up social media posts on your social media handles, you might think to yourself, “does timing matter?”
Of course, timing matters!
Putting up your product or services to be seen by the right audience and at the right time will have a significant impact on your revenue. You might put up a very informative or entertaining post that is supposed to interest your target market and get very few responses from your followers as a result of bad timing.
The best time to put up posts is when your target market or audience is online. Then again, you might be wondering, “how do I know when all my followers will be online?” Different social media handles have different time frames that work best for putting up posts to reach your target audience.
You should remember that different countries have different time zones, but not to worry, let’s take a look at how to handle managing media posts across different platforms and different time zones.
Putting Up Post for Different Time Zone
For businesses that have their target market in more than one time zone, you will have to consider putting up posts to reach various time zones at the right time too. Repeating the same message more than four times on your business page in the bid to reach all time zones, will make your page less attractive.
If you want your target market to know about a particular product or service, you can write the same message but in different ways. Doing this helps you to reach all your consumers without coming on as a nuisance.
If you have to use the same message (word-for-word) on the same day, ensure you send them out at intervals and at the right time to enable it to hit the appropriate time zone. To help you send your content to the appropriate time zone, you need to know what location your customers.
The use of social media analytical tools will help you to determine where you have your highest target market. Knowing the location of your target market will allow you to better plan your content and timing that’s suitable for each area.
Best Time To Post on Facebook
Facebook, on its own, has more than two billion users who are active every day. When it comes to business, Facebook is considered your best platform for selling to a target market because it’s the most populated platform.
Since Facebook changed its news feed algorithm, it’s been a bit more challenging for most brands to get their organic content to their consumers without having to pay extra. The algorithm places emphasis on friends and family having meaningful interactions and connections.
As a business owner, your best bet to crack the algorithm is by providing content that is both interactive and engaging to your audience. You also need to put up your post at the right time when your audience will most likely be active.
Posting on Facebook: When is the best time?
For B2B brands, the best time to post on Facebook is on Tuesday, Wednesday, or Thursday, between the hours of 9 am and 2 pm EST.
For B2C brands, the best time to post on Facebook is on Monday, Tuesday, or Wednesday at noon EST.
Take away
From the above, you can see that mid-week is the best period for posting on Facebook. The hours between morning and mid-afternoon is the window you need to reach your target audience.
Facebook has about 74% active users that visit the site daily, and 88% of this user visits the website using their mobile device. As a business owner, you need to consider this data as it will help you to determine what works best for your brand.
When to post on Instagram
Aside from Facebook, Instagram is another platform business owners can sell their brands. It has about one billion monthly active users. The Instagram platform has recently debuted new features that will enable users to interact better with posts.
Instagram has an algorithm similar to that of Facebook; it prioritizes specific posts in user’s feeds – favoring recency. Between 2016 and 2019, Instagram stories have grown considerably since the debut of Instagram TV.
As a brand that wants to sell on Instagram, you should learn to create engaging video content. You should also ensure your post are quite recent because the more times users refresh, the newer the stories they see on their feed.
Posting on Instagram: When is the best time?
The best time to put up a post on Instagram is in the morning between the hours of 11 am and 1 pm EST, while the hours of 7 pm and 9 pm EST is great for evenings. The impressive part about Instagram is that you can put up your post at the right time on any day of the week – except for weekends.
Take away
Most users access the app using their mobile devices; from the peak periods, you can tell that users are available to view products when they are not working. Weekends, especially Sunday, are the worst days to relate with your audience.
Saturdays at 5 pm EST are a lot better than Sundays but less productive than other days of the week. The day with the highest level of engagement on Instagram is Wednesday.
Best Time To Post on Linkedin
LinkedIn is a more specific social network when compared to other social media platforms; it targets a particular audience and is considered to be a professional media platform. LinkedIn is a social platform used by recruiters, business owners, and salespeople.
The network has a niche audience, but can still serve as a platform for selling your brand. If you are a B2B brand, it’s easy for you to generate more leads via LinkedIn as there are more motivated users on the platform.
Linkedin Post: When is the best time?
The days to post on LinkedIn that gets you the best result is Tuesday through Friday, between the hours of 8 am and 2 pm EST. If you are a B2B brand, your best day to post on LinkedIn that will give you the highest engagement is on Wednesday.
If you own a B2C brand, the days with the highest engagement for your post is between Monday and Wednesday. Weekends and after work hours produce the least activities, reactions and visibility as most people who use LinkedIn are logged on during work hours.
Take Away
It’s not surprising that LinkedIn users are mostly available during work hours considering the corporate-minded mix of leaders, companies, and job seekers. A lot of the activity on that platform begins from Tuesday as most people settle in at work after the Monday rush.
Bear in mind that LinkedIn is not as widely used as other social platforms, with only 50% of Americans with a college degree as users. About 45% of people on LinkedIn are in middle management positions, and 57% of users access the site with their phones.
Best Time to Post on Twitter
Twitter is a social media platform where timing is of the essence; it’s a platform where brands can connect directly with their audience while maintaining quality customer service. As a brand, when it comes to using twitter tweets to reach your audience, you have a limited window.
The period for a tweet to remain relevant on twitter is quite short – 18 minutes. What this implies is that you have less than 20 minutes to put up your content to the right audience. The network highlights certain activities based on the user’s interest in a chronological manner – you want to make sure your tweets are coming in at the right time.
Twitter receives over 500 million tweets every day; it provides information based on other people’s opinions and conversations that can help you grow your brand with the right strategy.
Posting on Twitter: When is the best time?
If your brand is a B2B brand, you should put up your post on twitter between 9 am and 4 pm EST every Monday or Thursday – you should emphasize on the 11 am to 1 pm EST window.
If your brand is a B2C brand, the best time to make a post on twitter is from Monday to Wednesday between 12 pm and 1 pm EST. For brands and businesses, the worst day to put up a social media post is on Saturday, as it gets very little engagement.
Take Away
Every day, twitter comes alive early in the morning, just as people begin their day. Your audience takes out the time just before the day starts to catch up with the latest news and updates they are interested in – that is the time to connect with them!
Twitter remains active till lunch hour and slowly begins to drop in activity level as night approaches. Tuesdays and Wednesdays work best for posting on twitter, and weekends the worst.
Best Time To Post on Pinterest
Pinterest is a platform that is popularly used by mothers and women. The best time to post on Pinterest is during the weekends, especially on Saturday between 8 pm and 11 pm. At that later hour, most women and mothers are free of all the day’s activities.
Putting up a post on Pinterest during working hours will not give you engagement or visibility, as most users tend to be away or busy on other social media platforms during the working hours.
Best Time To Post on Youtube
YouTube is one of the platforms used by brands to sell their products and services. It’s a visual media platform, which makes it fun, entertaining, and informative for people. The best time for you as a brand to put up videos on YouTube is early afternoon between 12 pm and 4 pm.
Thursdays and Fridays seem to be the days with the highest engagement; it is because people feel a bit more relaxed to watch videos as the week winds-down. Saturdays and Sundays are also good days to put up videos, but it should be between the hours of 9 am, and 11 am.
Finding the Best Time to Post On Social Media
Know your audience
You talk about putting up a post for the right audience, but do you know your audience? How old are they? What type of work do they do? Where do they live? What social network do they often use? Are they more of a phone or computer user? Getting answers to these questions will help you to determine what publishing schedule to use.
Use the same contents
When testing different time zones, use the same or similar content across time zones to help you accurately measure results.
Location
The location of your audience is something you have to take into consideration. If you live along the PST time zone and your viewers are in the GMT or EST time zones, you will discover that posting at 8 am PST works well as it hits all-region during work hours.
You could also consider scheduling posts all through the day and night; this way, you ensure you have 24-hours engagement with your audience.
Use the right tools
Using the right analytical tool will help you to decide on the right time to post on all your social media platforms.
Look out for competitions
Do you realize your competitors are getting more likes, shares, retweets, comments, or reactions at a particular time? Put this time also to test. You should also monitor what leaders in your niche are doing on social media platforms.
If you are a small brand, you can look at a bigger organization’s social media strategies. Before replicating their method into your brand, remember that different businesses have different approaches and diverse audience – run tests on your audience to determine optimization.
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