Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers.
Marketing Land Live #2: Google Drops Right-Side Ads, Closes Compare & More Feb 25, 2016 by Matt McGee Join us at 12:00 p.m. ET Friday for our second weekly live video show, and join the conversation with the #HeyML hashtag.
Nielsen Will Start Measuring Snapchat Ads Feb 25, 2016 by Tim Peterson Nielsen measurement means brands will be able to more accurately compare their Snapchat and TV campaigns.
Meet the MarTech Speakers: Rohit Prabhakar Feb 25, 2016 by Marketing Land How a path to medical science veered into a corporate plan for marketing technology
MarTech Landscape: What Is Predictive Analytics? Feb 25, 2016 by Barry Levine Big data and machine learning are making computer-generated forecasting a common marketing tool.
Google Launches AMP Listings; Here’s How They Look Feb 25, 2016 by Barry Schwartz AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.
How To Get Started With Accelerated Mobile Pages (AMP) Feb 25, 2016 by Paul Shapiro Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
PlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TV Feb 24, 2016 by Greg Sterling Location analytics are being used in an expanding number of ways to measure the real-world impact of digital and traditional media.
Google Is Fixing The “Permanently Closed” Problem Feb 25, 2016 by Joy Hawkins Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
Google Explains How Search Console Reports Work Feb 25, 2016 by Barry Schwartz Why are the reports in the Google Search Console delayed? Google explains.
From Around The Web:
Microsoft Agrees to Acquire Xamarin, Wall Street Journal
Cognitive Psychology for UX: 7 Gestalt Principles of Visual Perception, www.usertesting.com
What are sticky ecommerce elements?, econsultancy.com
What HTML5 Means for Ecommerce Merchants, www.practicalecommerce.com
The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It), blog.kissmetrics.com
Major Upgrades to SDL WorldServer and SDL TMS Increase Translator Productivity and Enhance Localized Experiences, www.businesswire.com
Rakuten Marketing Makes its Foray into Social Advertising with Acquisition of Product-Intelligence Company Manifest, marketing.rakuten.com
Return Path and Civis Analytics Partner to Bring Unprecedented Insights Into Consumer Behavior, returnpath.com
3 Ways to Survive the Crowded Marketing Technology Arena, www.martechadvisor.com
Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not, www.adweek.com
Four Ways ‘Straight Talk’ Will Spark a Revolution in Ad Tech, adage.com
Marketing hated IT, and IT hated marketing – and that wasn’t right, chiefmartec.com
Automattic Adds AMP Support to WordPress.com, Releases Plugin for Self-Hosted Sites, wptavern.com
How publishers are using Google AMP across Europe, digiday.com
The piece of code that could make or break a mobile advertising program, www.mobilecommercedaily.com
WordPress Sites Now Support Google’s AMP To Make Mobile Pages Load Much Faster, techcrunch.com
10 Chrome Extensions That Guarantee Better Results On Your Social Media Marketing Efforts, blog.crazyegg.com
4 Little-Known Tools to Curate and Publish Content, www.socialmediaexaminer.com
Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously, www.adweek.com
Blur moving objects in your video with the new Custom blurring tool on YouTube, youtubecreator.blogspot.com
The Official Twitch Blog Introducing Chat Replay, blog.twitch.tv
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