Feb 13, 20154 min read

Marketing Day: Taco Bell’s Valentine’s Day Snapchat Campaign, Hashtag Bowl Winners &#038

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat Fast food giant comes through again on Snapchat with a clever, interactive Valentine’s Day campaign.
2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos We’ve analyzed the Super Bowl social activity and named the three winners from the 2015 Hashtag Bowl.
Google Helpouts Joins Google Answers, Knol In The Deadpool Google Helpouts, the company’s virtual advice and learning program, built on Hangouts, is heading to the deadpool. It was launched in late 2013. But this morning Google announced it would be shuttered on April 20. Here’s how Google described the ambitious program when it launched: With Helpouts, you can choose who you get help from […]
Buffer Upgrades Analytics To Help You Sort Out Social Social scheduling service now gives paid users the ability to sort social posts by clicks, retweets, shares and other signals of popularity.
Tips To Dramatically Improve Your Recurring Billing Program Thinking about implementing recurring billing or want to know how to increase conversions? Columnist Neil Patel shares ways to optimize for this payment option.
5 Priorities For Email Marketing In 2015 While you’ve been focusing on segmentation, have other parts of your email program been on auto-pilot? Columnist Cara Olson has suggestions to get you moving.
Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1 Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another.
Adios Affiliates! Pinterest Pulls The Plug On Affiliate Links Thanks to a new policy Pinterest will no longer be welcoming affiliate links — leaving Power Pinners powerless to monetize their following.
Kraft And Meredith Team Up On Native Ads In Email Powered by LiveIntent, Kraft recipes get delivered via native advertisements in Recipes.com daily emails.
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works But many cite “complexity” of tools as one of the biggest challenges in using marketing automation.
10 Reasons To Sign Up For The Next @SMX Conference What’s better than 10 reasons? Over 1,000 of them. Learn why you should join over 1,000 of your fellow peers in the search marketing industry at SMX West, the conference to attend and learn in-the-trenches tactics. In case you missed our previous preview, What Search Marketers Can Expect To Learn @SMX West In Silicon Valley, we wanted to recap the 10 most […]
Online-To-Offline Metrics Increasingly Available, Important To Marketers For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of coupons), where 90+ percent of transactions occur. Now, with smartphone ubiquity and vast amounts […]