Mar 7, 20175 min read

Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google AdWords’ view-through conversion window will soon default to 1 day Mar 7, 2017 by Ginny Marvin The change will go into effect on March 29, 2017.
Google rolls out free Data Studio globally, improves filters & other features Mar 7, 2017 by Ginny Marvin Users can now save and reuse data filters, add Google Analytics segments and more.
The business case to merge sales & marketing ops Mar 7, 2017 by Scott Vaughan Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.
How to use Google Tag Manager to show your clients results Mar 7, 2017 by Sherry Bonelli Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
Chatbots: Hype or the real deal? Mar 7, 2017 by Matt Silk Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.
Driving local marketing change with Uber, Lyft and self-driving cars Mar 7, 2017 by Brian Smith Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
Break through 5 common barriers to contextual marketing and connected experiences Mar 7, 2017 by Mike Sands In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
Pinterest’s updated browser extension turns off-Pinterest images into search queries Mar 7, 2017 by Tim Peterson Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.
What do employee reviews really say about your agency? Mar 7, 2017 by David Rodnitzky Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
Why search will save TV Mar 7, 2017 by Benjamin Spiegel As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for the future of the medium.
Twitter will offer viewership stats for Moments makers Mar 7, 2017 by Tim Peterson Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products Mar 7, 2017 by Tim Peterson Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
What’s a blockchain? And how could it change marketing & advertising? Mar 7, 2017 by Barry Levine With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.