May 4, 20155 min read

Marketing Day: Google+ Collections, The Social “Shame Game” & Persona-Based Content

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Takes On Pinterest With Google+ Collections New feature is Google’s version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity Think another brand stepped in it by unintentionally giving offense? That’s just what Audi and its agency want you to think.
Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report Do you need an paid media campaign management platform?
After Pacquiao-Mayweather Fight, Twitter Building “Robust Tools” To Combat Periscope Piracy Company says it received 66 takedown requests, removed 30 with remaining streams gone by time they were acted on.
Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game” Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service.
Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list.
5 Principles For Making Programmatic Creative Work As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips.
Why You Need A Persona-Based Content Marketing Strategy Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to hone in on those needs to help close a deal.
Facebook Reveals The Internet.org Platform – A Framework To Help Connect The Globe A new developer platform will help extend Facebook’s Internet.org effort to connect all humans to the internet.
Meerkat & Periscope Let People Pirate The Pacquiao-Mayweather Fight: Twitter’s CEO Doesn’t Care Twitter CEO Dick Costolo tweets Twitter-owned Periscope is the “winner” as many stream the fight through it; Hollywood not likely to be pleased.
Facebook Reportedly Nearing Deal With Publishers On “Instant Articles” Facebook would let publishers keep all the revenue for ads they sell for their content hosted on the social network, according to the Wall Street Journal.
Report: YouTube Still Trumps Facebook Video For Brands Over The Long Haul Visible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube’s favor.
Signs Of Social Life At Google+? Network Sends Out Its First Tweet After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun.
Happy 10th Birthday YouTube: Google’s Video Platform Enters The Double-Digits In ten years time, the site has grown to include more than one billion users and over a million channels.