Marketing Day: February 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Social Media Ad Spend: 89% On Facebook, 39% On Twitter & 18% On Google+

Strata reports on where advertising agencies plan on spending their money within the social media space. The breakdown probably comes as no surprise, with 89% of agencies saying they are planning on spending ad dollars with Facebook, while only 39% plan on using Twitter, and 18% plan on using Google+. YouTube beat out Google+ with […]

1. Europeans, EPIC Bring More Scrutiny To Google Privacy Changes

The controversy surrounding Google’s privacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google’s new, consolidated policy before it goes into effect on March 1, 2012. Meanwhile, back in the US, the Electronic Privacy Information Center has initiated a Freedom of Information Act (FOIA) request […]

1. 5 Things You Can Do To Improve Your Affiliate Program Today

As a student of performance marketing, I enjoy keeping up on industry publications and forums. One of the many things I love about this industry is the insight and sharing of information that takes place. Anyone smitten by affiliate marketing knows the daily challenges that often accompany the rewards of working in such a young […]

1. Study: More Facebook Users Comment Rather Than Like Content & Power Users Drive Activity

A recent study from Pew Interactive polled Facebook users on how exactly they use the various elements of Facebook. A handful of interesting findings were uncovered including a segment of “power users,” gender-based differences and activity usage. Power Users One of the most prevalent themes in the data is the minority existence of “power users” that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 5 Common Tracking Problems: How To Troubleshoot & Fix Them

2. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

3. Czech Republic Gives Google Green Light To Resume Street View

4. StumbleUpon Responds To Concerns About Links & Iframing

5. Recent Findings On Captcha & The User Experience

6. How To Use The AdWords Search Term View To Optimize Keywords & Negatives

7. Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk

8. Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says

Online Marketing News From Around The Web:

Affiliate Marketing

1. How Affiliate Sites Can Best Exploit SEO, Search Engine Watch

Blogs & Blogging

1. 15 Essential Blog Tools to Get More Shares, blog.shareaholic.com

2. How Has Blogging Changed the Voice of Women?, www.socialmediaexaminer.com

3. Tumblr Now Lets you Higlight your Posts for $1, thenextweb.com

Business Issues

1. Andy Kessler: The Button That Made Facebook Billions, Wall Street Journal

2. David Fischer: The Man Behind Facebook’s Marketing, Wall Street Journal

3. Analysis: A sobering look at Facebook, Reuters

4. Facebook IPO: Is the social networking behemoth really a good business?, mobile.slate.com

5. Facebook Is Valued at $94 Billion in Auction on Private Market, BusinessWeek

6. Facebook Seeks More Paid Ads, Wall Street Journal

7. The New York Times’ About.com: From All-Star To Albatross, paidContent.org

8. Zuckerberg Tops Google Founders With $28.4 Billion Facebook Haul, BusinessWeek

Content Marketing

1. Lethal Generosity: The Key To Your Online Content Strategy, blog.junta42.com

Conversion Optimization

1. Ten Effective Calls To Action, www.dazzlindonna.com

Copywriting, Design & Usability

1. Listen to Your Community, But Don’t Let Them Tell You What to Do, www.codinghorror.com

2. Unicode over 60 percent of the web, Official Google Blog

Display & Contextual Advertising

1. Advertising on Twitter: Is it right for your brand?, raventools.com

Domaining

1. Defining a New Mission, New Path for a New Era vs. "A Kodak Moment", www.ricksblog.com

General Internet Marketing

1. Online Ad Spending Consolidates Among Search, Banners, Video, www.emarketer.com

2. The Hidden Factors in Accomplishing Your Online Marketing Goals – Whiteboard Friday, SEOmoz

3. What’s the Fastest Growing Online Ad Format? Video!, Marketing Pilgrim

Local Marketing

1. Interview With Google Places Help Forum Top Contributors: Blumenthal And Zhekov, www.solaswebdesign.net

2. Foursquare working on auto checkins, www.businessinsider.com

3. Renters, buyers (and lookers) continue to flock to Zillow, www.techflash.com

Mobile Marketing

1. Smart phones overtake client PCs in 2011, www.canalys.com

Reputation Management

1. Reputation Management: How Dairy Queen handles customer service using social media, www.marketingsherpa.com

Search Marketing

1. Google Plus will build your search traffic, www.conversationmarketing.com

Social Media

1. Facebook Tests Photo Viewer That Encourages Comments, Google+ Comparisons, TechCrunch

2. Integrating Social Media Across The Organization, www.socialmediaexplorer.com

3. Public Opinion Rejects Facebook Timeline [INFOGRAPHIC], www.sodahead.com

4. The Super Simple Guide to Using and Marketing Through Pinterest – Part Two, Search Engine Guide