Feb 14, 20134 min read

Marketing Day: February 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Social User Report: Women Trump Men Across All Social Platforms Except Twitter To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women’s usage outpaces men’s on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 2012 about […]
Google Countersues British Telecom In US, UK For Patent Infringement Google (and Motorola Mobility) have counter-sued the UK’s BT Group (British Telecom) for patent infringement in the US and UK. This follows a 2011 patent lawsuit filing by BT against Google. Google has probably asserted its patents in an effort to provide some negotiating leverage against BT in any future settlement discussions. The patents at […]
Evolution Of Display Ad Strategies For Mobile Monetization There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened — consumers shifted from desktops to smartphones and tablets as their primary “action” devices for researching and making purchases, which brought a whole new set of […]
Product Listing Ads Remain Strong – Paid Search Trends For February 2013 Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared to January. Year-over-year (YoY), retail CPCs are stronger on Google, partially due to rising CPCs on Product Listing Ads (PLAs), ending at a 5% YoY gain for Google and […]
Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a privacy monster that reads your emails for ad targeting purposes. How’s that been working out? To date, the Microsoft-backed petition against Gmail’s practices has gained about over 6,000 signatures — equal to about 0.002% of […]
How Much Buzz Did ‘The Internship” Movie Trailer Get During Google+ Hangout? In a nutshell… not that much. You’d think that a big promotional event like this would get a little more attention in social media channels right off the bat. But as with most online marketing and viral campaigns, it seems like it’s going to be a slow roll to get people talking about the movie. […]