Apr 23, 20144 min read

Marketing Day: Facebook Reaches 1B Mobile Users While Ad Business Continues To Grow

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a […]
BrightRoll & Ifbyphone Announce Analytics Product Upgrades Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company. “For the first time, advertisers will be able […]
Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with […]
Adobe Report: Facebook’s Ad Business Is Showing Continued Growth The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates […]
Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We have things to do. People to meet. Places to go. And so it is without surprise we walk right past homeless people without ever noticing. Calling attention to […]
AOL Changes Email Security Policy To Fight A Wave Of Spoofing AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts. The move was a reaction to the recent proliferation of spam that appeared to originate from AOL accounts, many that hadn’t been used for years. You can see some of the anger — […]
The Disconnect Between Transactional & Promotional Emails Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems […]
At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam’s birthday — the day that a “Green Card Lawyers” solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there’s plenty of spam on social […]