Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the Web.
From Marketing Land:
Feedly Pro Goes Live To All RSS Users For $5 Per Month Feedly, the popular RSS reader, announced that their Pro version, which had a limited launch earlier this month is now available to all for $5 per month or $45 per year. With this announcement, one of the large Pro features, HTTPS support, is now part of the standard free version. Pro features have added search, […]
Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launches “WatchList” With A $1.99 Fee Yahoo users who completed a Wishlist for their “dream” Yahoo username/email last month should find out today if they received one of their top five choices. According to the announcement, even if a user didn’t win one of the five usernames they submitted on their Wishlist, Yahoo’s newly launched Watchlist will offer more opportunities to […]
Cutting Edge Tactics At SMX Social Media Marketing To Maximize The Volatile Social Landscape Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot as a competitive […]
Report: 80 Percent On Broadband, 3 Percent Still Dialing Up According to new data out this morning from the Pew Research Center, 70 percent of American adults have “broadband” at home. (Broadband speeds aren’t defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that’s another discussion. As with […]
How Will Discovery Change Search & Social? Don’t know what you want to do on Friday night? Open up the Gravy app and let it know that you feel like doing something brainy. The local discovery app uses your location and suggests book readings, speakers, and/or writing groups that are all happening within 25 miles of you. Welcome to the world of […]
Top 60+ Content Marketing Education Resources Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help […]
How To Get The Most Out Of Your Customer Analytics We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us — our customers. Too often, we mistake our site visitors for our customers. While site behavior is important, it’s not all our customers have to tell us. The rise […]
Study: How Big Brands Are Using Tumblr While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the […]
Google Glass Won’t Cost $299 & Won’t Be Sold At Best Buy Next Year With the final stretch of 2013 staring us straight in the eyes, there’s been a lot of speculation lately about when Google will start selling Google Glass to the public, where it’ll be sold and how much it’ll cost. Google’s Chris Dale, part of the Google Glass communications team, put at least some of the […]
Privacy Groups Ask Court To Reject Google Settlement, Claim It Won’t Fix Privacy Issues Last month, Google agreed to pay $8.5 million to a settlement fund over a lawsuit claiming the site had given private information included in user search queries to third parties without gaining consent from users or notifying them that the information was being shared. The court approval for the settlement was scheduled for today, but […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
AdWords Test Accounts No Longer Require Application Requests
Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape
Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit
Online Marketing News From Around The Web:
Analytics
GA Filters: Don’t You Forget About Me, Luna Metrics
In-Store Offline Tracking with Google’s Universal Analytics, www.blastam.com
Blogs & Blogging
Business Issues
Instagram’s First Acquisition Is Video Sharing App Luma, TechCrunch
Yahoo Acquires Image-Recognition Startup IQ Engines To Improve Flickr Photo Organization & Search, TechCrunch
The perils of China for Google, Apple, www.usatoday.com
Epson aims to take on Google Glass with Moverio smart glasses, Los Angeles Times
Facebook stops selling physical goods, Internet Retailer
Google’s Local Biz Is in “Constant Chaos,” Yelp CEO Tells Charlie Rose, All Things D
Microsoft’s latest painful Scroogled ad fails school, 9to5google.com
Reddit: Lessons Learned from Mistakes Made Scaling to 1 Billion Pageviews a Month, highscalability.com
Researcher: Google U.S. Traffic Beats Yahoo Global Visits, Mashable
The promise of Tumblr commerce is still alive, Yahoo be damned, Pando Daily
The Truth About Marissa Mayer: An Unauthorized Biography, Business Insider
Women at Google Looking Past the Glass Ceiling, New York Times
Zuckerberg Explains Facebook’s Plan to Get Entire Planet Online, Wired
Content Marketing
How to: Create a Content Strategy (only 652 steps!), www.portent.com
Why We Committed To Content: Fueled Tells Its Strategy Story, Contently
Conversion Optimization
25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know, Unbounce
3 Conversion Tricks I Use to Get More Leads Than You (+ Free Squeeze Page Template), www.viperchill.com
Google, User Experience & Thinking Beyond Conversion –, www.bryaneisenberg.com
How Do Landing Page Objectives Differ for B2Bs vs. B2Cs?, eMarketer
Copywriting, Design & Usability
Display & Contextual Advertising
Announcing v1.3 of the Ad Exchange Buyer REST API, googleadsdeveloper.blogspot.com
Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans, www.jonloomer.com
Domaining
“Dumb Americans” buying stolen domain names, domaingang.com
Could www.Vote.Republican Be a Porn Site Next Year?, www.nationaljournal.com
Google buys AfricaConnected.com domain name from Mike Mann, Domain Name Wire
Email Marketing
5 Quick Ways to Humanize your Email Marketing, Business 2 Community
Email Marketing Checklist – Don’t Press Send Yet!, ignitordigital.com
Email Marketing for the Holidays, Part 1: Preparation, Practical E-Commerce
Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa, MarketingSherpa
Using 404 Pages to Grow Your Email List, www.ryanhanley.com
General Internet Marketing
Why the Yahoo! “30 Days of Change” Campaign Reminds Me of OJ Simpson, www.bruceclay.com
Six Major Points of Re-Imagining Data-Driven Marketing, blog.thedma.org
Why Outbound Marketing Has Never Been More Effective, www.ducttapemarketing.com
Internet Marketing Industry
Mobile/Local Marketing
DHS: 44% Of Android Users Are Vulnerable To Security Breaches, Business Insider
Now is the Time to Develop a Mobile Web Marketing Presence, Spin Sucks
What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages, localu.org
Wolverton: Google Glass needs lots of polishing, Mercury News
Yelp: When the Hard Sell Goes South, Mike Blumenthal
Other Items
Social Media
5 Lame Brand VMA Tweets, Digiday
Community Manager Mondays: Interview with Jeff Bullas, simplymeasured.com
Facebook Unveils Shared Photo Albums, Mashable
Google+ Sign-In: trends and case studies, googleplusplatform.blogspot.com
How B2Bs Are Working Social for Leads, eMarketer
Meet Matt Kruse, the man making Facebook better, Ars Technica
Pinterest Exploit exposes user information of 70 Million accounts, thehackernews.com
The 7 Personalities Every Successful Social Media Manager Has, HubSpot
The Art of Writing Great Google+ Posts, www.copyblogger.com
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