“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...

Many of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...

Much has been written — and perfected — about e-commerce conversion optimization. But the tried and true methods that work for retailers...

Marketers are increasingly expected to make data-driven decisions, but many lack the analytics tools and expertise to glean timely...

It’s one of the most sought-after bits of information on the Internets. It’s not the password for Sony’s internal network. It’s not...

In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, a...

“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...

Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that “everything is...

Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops,...

I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your...

Google Analytics users will now see a notification if their website has been hacked. In the same way website owners receive malicious...

If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...

Digital marketers are collecting, storing, analyzing and acting upon an unprecedented volume of first and third party customer data. It’s...

Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they...

Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our...

When you put something up for sale on the internet, you enter a realm of powerful and compelling psychology. It can be complex; it can be...

Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than...