RhythmOne buys YuMe for $185 million
Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...
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The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...
The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...
The new attribution challenge: Understanding how marketing and sales work together
biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting...
The new attribution challenge: Understanding how marketing and sales work together
biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a...
Applause CMO: Digital tech continues to change how customers are acquired and kept happy
Before digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe...
Applause CMO: Digital tech continues to change how customers are acquired and kept happy
Before digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
The 5-step approach to becoming an analytical marketer
Buyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
The 5-step approach to becoming an analytical marketer
Buyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
Capturing dark social activity can help brands avoid data commodification
programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the...
Capturing dark social activity can help brands avoid data commodification
programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Branch now offers its Deep Linked Email solution on a majority of ESPs
Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...
Branch now offers its Deep Linked Email solution on a majority of ESPs
Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...
Why real-time attribution is (mostly) irrelevant, and what to do instead
The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
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