Fahad HSep 6, 20171 min readRhythmOne buys YuMe for $185 millionAd exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...
Fahad HSep 5, 20173 min readThe duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...
Fahad HSep 5, 20173 min readThe duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...
Fahad HSep 5, 20172 min readThe new attribution challenge: Understanding how marketing and sales work togetherbiggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting...
Fahad HSep 5, 20172 min readThe new attribution challenge: Understanding how marketing and sales work togetherbiggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting...
Fahad HSep 5, 20171 min readAnalyst David Raab: We’ll have self-driving cars before we have self-driving marketing platformsIf you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a...
Fahad HSep 5, 20171 min readAnalyst David Raab: We’ll have self-driving cars before we have self-driving marketing platformsIf you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a...
Fahad HSep 5, 20171 min readApplause CMO: Digital tech continues to change how customers are acquired and kept happyBefore digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe...
Fahad HSep 5, 20171 min readApplause CMO: Digital tech continues to change how customers are acquired and kept happyBefore digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe...
Fahad HSep 5, 20172 min readCabinetM CEO says companies do not have a handle on their marketing technology stacksIn 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Fahad HSep 5, 20172 min readCabinetM CEO says companies do not have a handle on their marketing technology stacksIn 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Fahad HSep 1, 20173 min readThe 5-step approach to becoming an analytical marketerBuyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
Fahad HSep 1, 20173 min readThe 5-step approach to becoming an analytical marketerBuyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
Fahad HSep 1, 20172 min readCapturing dark social activity can help brands avoid data commodificationprogrammatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the...
Fahad HSep 1, 20172 min readCapturing dark social activity can help brands avoid data commodificationprogrammatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the...
Fahad HSep 1, 20172 min readEarth Networks CMO says martech delivers a lasting first impression within the prospect experienceEarth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Fahad HSep 1, 20172 min readEarth Networks CMO says martech delivers a lasting first impression within the prospect experienceEarth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
Fahad HSep 1, 20171 min readBranch now offers its Deep Linked Email solution on a majority of ESPsLet’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...
Fahad HSep 1, 20171 min readBranch now offers its Deep Linked Email solution on a majority of ESPsLet’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...
Fahad HAug 31, 20172 min readWhy real-time attribution is (mostly) irrelevant, and what to do insteadThe allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
